E-commerce In Vogue

The modern consumer wants a shopping experience that is convenient to them. That means they dictate when, where and how they shop.

Unlimited Shopping Experience

The modern consumer wants a shopping experience that is convenient to them. That means they dictate when, where and how they shop. No running to the store before closing time, no traffic jams getting to the mall and definitely no queuing to pay for the item they finally decided on. This has been cited as the most imperatively observed consumer benefit of internet shopping in numerous studies featured on the International Journal of Commerce, Business and Management. Other benefits include ease of navigation thanks to advanced search and filter systems that take the consumer straight to what they’re looking for. Plus, a nifty description is immediately available so they know more about the product.

[Image: Courtesy of Poq Commerce]
[Image: Courtesy of Poq Commerce]
Global Reach

Online marketing isn’t defined by national or geographic boundaries, giving your fashion brand the opportunity to reach markets in other countries. It allows you to be present in countries ready and willing to engage in e-commerce without necessarily having a boutique on the ground. As your fashion brand grows, it won’t be enough to be solely present in your country of origin and a combination of social media and e-commerce strategies is the easiest way to transition. With a worldwide strategy, your previous collection will always be in season somewhere in the world. Tapping into the ‘reverse season markets’ if your collection was released for the summer in the US, it would still be relevant when summer roles over in Australia. That being said, having off season products available as well is still necessary in order to tap into the travel market too.

[Image: Courtesy of Mobiloitte.com]
[Image: Courtesy of Mobiloitte.com]
Direct Business Platform

A fashion brand has the potential for 56 percent margin growth over the course of two years by embarking on e-commerce. This is of course in response to new customers and markets, as well as, the elimination of the middleman in some aspects of the sale process. And the great thing about sales online is that you are able to get the all-important feedback on sales progress. This includes which products are most popular and by geographical region, as well as, information that can help the brand better tailor/produce future styles and resources for certain markets.

Investing in your social media growth is only half the journey towards fully harnessing the power of e-commerce marketing.

Boosts your Social Media Efforts

Investing in your social media growth is only half the journey towards fully harnessing the power of social e-commerce marketing. While platforms that have a strong visual factor such as Instagram, Facebook and Pinterest are great avenues to strike up interest in a product, providing a link to a legitimate online store can directly convert this interest into a purchase. From the sales tally, your social media manager will then be able to curate effective techniques to increase sales. Bloggers will be more willing to work with your brand to boost sales via blogger engagement if there’s a clear online link to where their subscribers can find the products they just comped… they really don’t like answering thousands of ‘where can I get that’ messages.

[Image: Courtesy of Lettersoffashion.com]
[Image: Courtesy of Lettersoffashion.com]
Benefits of Online Lookbooks

Having a lookbook in general is a necessity, but having one online can help you sell your whole collection. Both wholesale and final consumers have the opportunity to view the entire collection at their own pace, without a salesperson breathing down their neck. This gives the fashion designer or brand the avenue to spark the imagination of the online customer by suggesting outfit combinations, similar items and accessories that are in line with their interests, or incentives such as free shipping. That way, they are more likely to leave with more than one item of purchase.

Having a Look Book in general is a necessity, but having one online can help you sell your whole collection.

Tap into the Wholesale Scene

Giving wholesalers the ability to see high resolution images of your collection, with detailed product descriptions and carefully organized sections will encourage them to order a larger assortment. There is also the option of streamlining your wholesale reorder process that provides them a wholesale code to re-order in-stock items for re-assortment, boosting sales of what you already have and steering them away from only ordering in-production items.

[Image: Courtesy of expatliving.sg]
[Image: Courtesy of expatliving.sg]
Whether you are a person or a company, it all comes down to Brand Legitimacy. Having an active online footprint goes a long way in proving you’re worth investing in. Building brand trust requires increased online visibility of the brand that clearly shows the brand’s story, products and details of purchase and acquisition.  This calls for merging your website, blog, social media and e-commerce platforms into a creative, solid campaign that immediately communicates quality and an experience that will keep consumers coming back time and time again.

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