Disclaimer, these videos were created by Siemens to indirectly push a particular product. Great thing is, this series does addresses issues that are being posed to the modern fashion world. It being a Friday in what I can only assume is a heatwave from hades, let’s jump straight into the first video, shall we?
Artisans of Fabric
They say you have to know where you’re coming from to know where you’re going. Knockando, the historic woolen mill in Scotland, takes the viewers back to a time when fashion celebrated attention to detail. The makers of tweeds and cloth produced from yarn, still use Victorian machinery. But what is even more impressive is that unlike fast fashion, these clothes last long. We’re talking decades long; with the proper care of course. (Ehem, this is where Siemens laundry care offers you the perfect solution, but we digress)
The video answers the question about, ‘what ever happened to the importance of craftsmanship?’ Fashion that focuses on high quality products as opposed to quantity that adds stress to our environment. While the rest of the world shifts to keep up with fast fashion, should African designers be looking at preserving traditional textile techniques as they incorporate them with modern ones? And with that in mind, how can they produce quality product that continue to share the clothes’ story for years to come?
The Future of Fabric and Fashion
In case you didn’t get that giant shock bomb from Carry Sommers, founder of Fashion Revolution, “it is estimated that it takes 2,720 litres of water to make one t-shirt. That is the amount you or I would drink over a period of three years.” For a t-shirt that you’ll probably toss-out after a month or so?
We don’t often stop to think about where our clothes come from and what our actions of purchasing are contributing to degradation of our environment. As the video says, “it’s easier to develop respect for clothes when you know where they’ve come from.” ~ Alex Noble, fashion designer and activist.
The more we look into technological advancements, the more we realise that sustainability plays a major role in the advancement of fashion. Whether you’re dealing with wearable technology or smart fabrics, industry experts believe the only way forward is to create fabrics that embrace new techniques from smart tech through increasingly less invasive ways. That way, designers can play their part in creating environmentally conscious and energy efficient fashion. The future of fabrics can be anything from recycled fabrics such as the salmon leather or the combination of recycled plastic and cotton that discreetly hosts tech that better responds to the world around us.
So how do you think Africa can embrace smart tech to help “care for clothes like the good friends that they are”? Siemens is playing their part, are we?