Looking Back – TDS Focus on Africa June Series

Focus on Africa June TDS Series #TDSFOA

Our June series was all about looking inward and celebrating those that are working to change the negative narrative of Africa from powerless to powerful, self-sustaining and all round beautiful. This is why it was important for us to dedicate June to the creative people out there. There has been a long standing practice of looking outward and wishing to taste the “X dream” that is far better than where we are. “The grass is greener on the other side” adage has unfortunately become a practice that has blinded us from noticing the rising change and talent right in front of us.

We were inspired by the #MyHeartBeatsAfrica campaign launched by the talented Adele Dejak. Her brand’s mission is to “draw on the dynamic rich African heritage to create products which celebrate beauty and design on the continent, showcasing the African luxury movement.” The campaign is a movement that invites everyone to (1) celebrate Africa’s extensive diversity; (2) embrace their African identity and (3) share positive vibes.

ADELE DEJAK #MyHeatBeatsAfrica Redefining African Identity.The leading luxury African accessories brand Adele Dejak recently launched the brand’s campaign #MyHeartBeatsAfrica on 7th May 2015. The campaign invites everyone to celebrate Africa’s extensive diversity, to embrace their African identity and share positive African vibes. It’s no wonder that as TDS, we are in full support.

We shared with you the TED talk given by Fred Swaniker titled “The leaders who ruined Africa and the generation that will fix it” where in a passionate talk, the entrepreneur and TED Fellow looks at different generations of African leaders and imagines how to develop the leadership of the future.

Anne Mpinga, the designer behind the brand Kipusa Clothing, launched her new collection with a campaign dubbed “She is Nairobi” celebrating women change makers in Nairobi wearing pieces from her new collection. Our Africa Feature came from Ghana with the designer called Poqua Poqu who brings edge and simplicity to her work. Take a look at her Aseda White Collection to be amazed and perhaps inspired.

Anne Mpinga from Kipusa Clothing: “She is Nairobi” Launch of Collection Campaign ©KipusaClothing
Anne Mpinga from Kipusa Clothing: “She is Nairobi” Launch of Collection Campaign ©KipusaClothing

Want to know about Uber Duka, the crowd-curated social marketplace? Chepkemboi Mang’ira, the Creative Fashion Director of Uber Duka, tells us about her experience and challenges in the creative industry. “It’s time to move on from talk of the ‘Dark Continent.’” This is the premise of the “Making Africa”-
A Continent of Contemporary Design exhibition of the Vitra Design Museum and Guggenheim Bilbao taking place in the Vitra Design Museum in Weil am Rhein, Germany. You might wonder why we featured an exhibition taking place in Germany however the objective speaks to changing the negative narrative of Africa especially concerning design and so we had to include it. It is also possible that you may end up in Germany so why not check it out.

The exhibition has been running from 14th March and set to end on 13 September 2015 so there is still time to see it. The exhibition sheds new light on contemporary design in Africa and move on from talks of the “Dark Continent” showcasing the work of over 120 artists and designers.

POQUA POQU is a Ghanaian based affordable luxury women’s fashion brand. Here is what we find so charming about this brand; the simplicity in the designs celebrating women.
Poqua Poqu [Africa Feature Ghana] Cover

If you missed our May Photography Series, you can catch up on all of it here.

Look out for our July Series; all new series, coming up!

The Designers Studio

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