Redefining beauty through Photography- Rick Guidotti TEDxEast

In this engaging pictorial talk, Rick Guidotti takes the audience on his journey of redefining beauty for the masses. As an award-winning fashion photographer, Rick has spent over a decade working with advocacy groups to transform the perception of individuals with genetic differences through photography. He is the founder of Positive Exposure, an arts, education and advocacy program that works with individuals with genetic differences. Rick shares that his ultimate goal is to “embrace our shared humanity and to celebrate the richness and beauty of human diversity”.

In this TedTalk, Rick Guidotti describes his career as a fashion photographer who grew more and more frustrated in being told what beauty should look like- the recurring one image of beauty. As an artist, he has chosen to break through that one representation of what beauty should be to what and where it really is.

Rick Guidotti, in learning about Albinism, decided to try and change the dominant negative narrative of shame and despair for people living with what many of us would define as deformities. He thereby chose to demonstrate that each person is  a unique and exquisite member of the human race. In the process, he found that his photographs started to literally reshape and transform people’s lives by making visible new self-images that showcased beauty like it has never been seen, but also dignity, self-worth and hope. Here are some of his images below.

TEDxEast - Rick Guidotti - Redefining beauty

TEDxEast - Rick Guidotti - Redefining beauty

TEDxEast - Rick Guidotti - Redefining beauty

TEDxEast - Rick Guidotti - Redefining beauty

TEDxEast - Rick Guidotti - Redefining beauty

TEDxEast - Rick Guidotti - Redefining beauty

 

This is most especially common in the fashion industry where a particular image of beauty is portrayed and emphasized, neglecting, unfortunately, the reality that beauty cannot and should not be narrowed down to one image. The danger of the single image has led to insecurities, bullying, depression, eating disorders and feelings of inadequacy as we try desperately to mimic that single image. Naturally, over time, seeing the same type of photographs our own views of beauty can be warped to believe that beauty exists in that one image. Working beyond that one image take a concerted effort, but as Rick Guidotti demonstrates, one that is necessary. This Ted Talk is inspiring for two reasons: 1. believing in many forms of beauty and 2. choosing to acknowledge that beauty (in art or otherwise) where it was otherwise shunned or ignored.

What is your definition of beauty?

Take a look.

The Designers Studio

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