Fashion has always been a great portal for storytelling and art-expression. A fact that Selly Raby Kane has been reiterating since the launch of her eponymous brand in 2012. The Senegalese designer is considered an Icon in the Dakar alternative scene, belonging to a new generation of curious and urban designers and artists in Senegal. Creating a pop art brand for young afropolitans across the continent and the world has put her on the map in more ways than one:She’s made her mark internationally
Choosing to express her art through a merger of traditional prints and surreal, eclectic streetwear has created a look of bold colours and cosmopolitan flare that has caught the eye of the international community. Her ‘Alien Cartoon’ collection was shown on Design Indaba and exhibited in Switzerland. In addition, the brand has been featured in WAD (We Are Different) and Vogue Italia Magazine. In an interview with Design Indaba she quipped, “ It was interesting to see that clothes made in a small atelier in Dakar could resonate with the world and with serious magazines.”
Oh, and Queen Bee herself has worn her designs
What’s a bigger affirmation than Beyoncé choosing to wear not one, but two pieces from your collection? She was spotted last year in a colourful appliquéd black kimono and a rainbow skirt from her Fall/Winter 2015 collection called “Dakar City of Birds.”
It’s goes further than design
Her approach to her collections has shown it just doesn’t have to be limited to runway shows. From music collaborations to short films, she’s proven there are multiple channels to express her rebellious and strong voice and direction. Take for example her ‘Alien Cartoon’ project which encapsulates her narrative-driven creative process all to the soundtrack of arty electronica and cosmic soul [which you can listen to here]. Watch the full video below:
She challenges the definition of feminine
Comfortably switching between elements, from the quirky to androgyny and the downright feminine. It takes grand accents and ingenious designs them to create whimsical pieces that are classy and aesthetically pleasing… if not a conversation starter. Her design aesthetic shows the possibility to enthusiastically showcase our own individual sense of style.
What stands out the most about this designer from Africa, is that she doesn’t fit into the cookie cutter template. An issue a lot of creatives from this continent seem to face. She makes our list for the simple fact that this designer is an inspiration to embrace your own creative process, even if it differs from the norm. We’ll leave you with another video project by the designer, Inner Cruise.