Search Results For "athleisure"

The Future Of Athleisure: This Is The Feedback You Need To Know
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What do we want? Athleisure! How do we want it? Well, according to the latest report from Trendalytics, published in June 2017, we have some defined needs and wants. Which, as a designer, is great news. While locally produced athleisure...
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EA Flavour: Here’s How Kenyan Designers Do Athleisure
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It’s no secret that Kenyans dominate in the world of Athletics. But just because you’re not smashing world records doesn’t mean you can’t get into the athleisure and own the trend. Or make your own designs for that matter. A...
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Eco-Athleisure: Brands On The Green Side Of The Athleisure Trend
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High performance. To some athleisure fans, fabric and design that makes and active life possible without compromising on comfort or aesthetics is good enough. However, with eco-consciousness growing globally, more customers are demanding greener, sustainable and non-toxic clothing. It was...
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West African Moves: 3 Athleisure Brands Inspired By Nigeria
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Our next top on our Athleisure tour takes us to Nigeria. A country with more than 250 ethnic groups and an estimated population of over 186million, we’re secretly disappointed that we didn’t find a jollof rice inspired line. However, these...
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South African Athleisure Brands You Need To Know
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Athleisure is literally everywhere. You didn’t think the African continent would be left behind on this trend, did you? It’s not often that fashion throws out the ‘beauty is pain’ slogan and makes comfort trendy. Looking and feeling good is...
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Who Is Ruling Athleisure And What Can We Learn From Them?
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If lifestyle is king, athleisure is but a humble servant; a necessary connective vessel. Athleisure labels, new and old, are available in the market today to make this wardrobe staple available across the board. Whether the consumer’s goal is to...
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Material Movements: A Guide to Athleisure Fabrics
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Comfort. Durability. Flexibility. Luxury. These four elements are the mantra of athleisure’s fabrics. As their final product needs to be able to integrate flawlessly into an active and social lifestyle, textiles used to execute athleisure need to support functional and...
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Athleisure Appeal: Why Comfort Got The Couture Treatment
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In 2016, Nike CEO - Mark Parker -  made a bold declaration that “Leggings are the new denim”. And who can discredit that fact? Somehow this style paradox, that combines relaxation and activity, has become popular across the board. Everyone from...
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Life Of Athleisure: What Is This Fashion Trend Anyway?
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Remember when leggings weren’t considered pants? It seems like that was lifetime ago; before statement leggings were a thing, investing in your comfort became fashion forward and you’re more than encouraged to show off your bra. Thanks to millennials, the...
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Why Athleisure? July Series
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Editor's Note So what's the store with athleisure anyway? Why athleisure? No one can deny that we are in an age of activity. From Michelle Obama’s Let's Move! initiative, to the Back to Nature movement in Kenya moving you to juice yourself...
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Mercedes Benz Fashion Week Joburg 17 Got #RootedInStyle for SS17
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When the Mercedes Benz Fashion Week rolls around, the shoe series is allowed to put up its feet up for a minute. The #MBFWJ 17 went down from the 17th to the 19th of August, showcasing Spring/Summer 17 collections from African and...
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The Sole Series #tdsvoices Editor's Note
Shoes anyone? The Sole Series – Editor’s Note #tdsvoices
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I am sure we all remember the famous Imelda Marcos, first lady of the Philippines back in 1965 whose opulence was evident in her love for shoes; all 2,700 of them. At present, her shoes are in a Shoe Museum...
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TDS Emerging Designers: Mercedes Benz Fashion Week Jo’burg SS16
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We’ve been so wrapped up in sharing such great stories from Kenya’s new and upcoming designers that we almost missed out on Mercedes Benz Fashion Week Jo’burg (MBFWJ) SS16. Gasp!! The fashion faux pas of it all. The Spring/Summer 2016...
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