Search Results For "business goals"

Financial Sense; managing and planning your financial goals in a fashion business #Business Talk #TDSvoices
Financial Sense; managing and planning your financial goals in a fashion business
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Over the years, launching a fashion business has become more challenging and more expensive. Marketing, manufacturing, materials, showroom costs and shipping rates are just some of the expenses you have to look forward to when starting a fashion business. The...
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Fashion’s Little Helper: Tech Tools To Manage Your Business
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Let’s face it. As a creative, you’d much rather be creating a new design or working on your latest idea than balancing numbers and spreadsheets. However, the latter’s significance can’t be denied. Finances and analytics are just as important as...
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Business calendars: scheduling and planning #Business Talk #TDSvoices
Business calendars: scheduling and planning
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A calendar is more than just a list of dates and events and in many fashion businesses, calendars are integral in structure and operations. Depending on what you do, calendars have a variety of uses and significance being essential in...
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Business Model Framework: choosing your business model #Business Talk #TDSvoices
Business Model Framework: choosing your business model
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An important decision that you will have to address as you start up your fashion business is choosing your business model. Different types of fashion business models suit different types of businesses. Generally speaking, a business is what you do,...
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Fashion is a business; think like an entrepreneur #Business Talk #TDSvoices
Fashion is a business; think like an entrepreneur
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There seems to be a misconception about fashion. Fashion is more than just glamour, glitz and who wore it best on the red carpet. Fashion is a multibillion-dollar industry that has significant influence on the economical and societal aspect of...
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Marketing your fashion brand #Business Talk #TDSvoices
Marketing your fashion brand
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Fashion is a competitive industry; having great prices and unique products is just the start. What ultimately pushes your business to success is your marketing strategy. Generally, fashion marketing is pushing your products by using coordinated elements such as advertising,...
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Pricing: Strategies and justification #Business Talk #TDSvoices
Pricing: Strategies and justification
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One of the most challenging areas in setting up a fashion business is determining the right marketable prices for your goods. Fair and effective prices are ones that can be justified based on the quality of goods being sold, your...
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Stylistic identity #Business Talk #TDSvoices
Stylistic identity
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Stylistic identity, like branding, is a powerful tool that is vital for differentiation and for preventing imitation from other competitors. Branding encompasses stylistic identity, which includes stylistic and aesthetic codes of a brand, ranging from colors, products and apparel. Even...
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Editor’s Note
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NEW YEAR – NEW LOVES Series There is something magical and exciting about a new year. New year brings new opportunities, new dreams, new goals, new ideas and new things to fall in love with. Well, we at TDS are also...
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Lilabare
LILABARE: Redefining The ‘Dream Wardrobe’ Concept
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Lilabare (laila-bare) is a Made in Kenya fashion brand that wants you to rethink your wardrobe goals. Founded by Ria Ana Sejpal in 2017, the brand produces clothing and jewellery with sustainability at the heart of their modus operandi. ‘Whether...
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NEW TO TDS: The Signature Collection from AIRI KENYA
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Change is the only constant. While we all commence with a set vision and narrative, those too become subject to this truth. Airi Kenya may have launched its first collection in October 2015 as a commercial fashion brand, but the...
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RUFF TUNG: Serving Curves & Inclusivity, From Runway To Retail
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You may be wondering why Ruff Tung is making an appearance in our ‘Newcomers Series’. Didn’t the founder, the late Paul Botha, officially launch it in 1999? That, he did. Since 2013, Bridget Pickering and Ludwig Bausch have carried on...
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Esmerize: A Love Of Jewellery In Pursuit Of  Self-Expression
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It’s never too early to develop your personal sense of style. While we exist in an era that offers more variety and options than before, it’s also a time defined by mass production. Raise our hand if you’ve ever bought...
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The Divergent Idiosyncratic Work Of Makeup & Body Artist, SINITTA AKELLO
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Sinitta Akello Owor. You may know her better as simply Sinitta Akello. Or perhaps Cultured Ego. The Ugandan-born makeup and body artist is one of Kenya’s most sought-after creatives. And rightly so. Her distinctive approach to beauty allows her to...
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