Search Results For "business marketing"

The Anti-Laws Part III: The Last 8 Luxury Marketing Rules
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There’s nothing normal or typical about luxury. They intentionally take it to an extreme that invokes desire and dreams. Part II of the anti-laws finally explained why luxury hides their price tags, gradually raise their prices and will never coax...
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The Anti-Laws Part I: Because Luxury Has Its Own Marketing Rules
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Pull up a seat and throw out your book on traditional laws of marketing. Because, if you’re about the luxury game, there’s a new rulebook you need to play by.  Thanks to the anthropological, sociological and historical bases of luxury,...
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Between the Seams: What it Costs to be in the Business of Fashion
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From afar, fashion looks like glitz and glamour. What with all the Travel, celebrities, and the element of it being a creative expression outlet. We can see why it’s tempting to take the plunge and start your own fashion brand. ...
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Fashion Business THIS BUSINESS WE CALL FASHION – Business Series (May-June)
Editor’s Note – Business Series (May-June)
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Editor's Note There really isn’t a need to reiterate what we said before about fashion being a business but hey, one more time wont hurt. I recall moderating a talk for HEVA Fund, “Finance for the Creative Sector” and our...
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Marketing your fashion brand #Business Talk #TDSvoices
Marketing your fashion brand
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Fashion is a competitive industry; having great prices and unique products is just the start. What ultimately pushes your business to success is your marketing strategy. Generally, fashion marketing is pushing your products by using coordinated elements such as advertising,...
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Business calendars: scheduling and planning #Business Talk #TDSvoices
Business calendars: scheduling and planning
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A calendar is more than just a list of dates and events and in many fashion businesses, calendars are integral in structure and operations. Depending on what you do, calendars have a variety of uses and significance being essential in...
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Choosing a business name; tips and guidelines #Business Talk #TDSvoices
Choosing a business name; tips and guidelines
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Surprisingly, one thing that might drive you out of your mind as you plan out your fashion business is your business name. Choosing a business name is vital to the success of a business and can be quite stressful. Don't...
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Financial Sense; managing and planning your financial goals in a fashion business #Business Talk #TDSvoices
Financial Sense; managing and planning your financial goals in a fashion business
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Over the years, launching a fashion business has become more challenging and more expensive. Marketing, manufacturing, materials, showroom costs and shipping rates are just some of the expenses you have to look forward to when starting a fashion business. The...
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Fashion is a business; think like an entrepreneur #Business Talk #TDSvoices
Fashion is a business; think like an entrepreneur
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There seems to be a misconception about fashion. Fashion is more than just glamour, glitz and who wore it best on the red carpet. Fashion is a multibillion-dollar industry that has significant influence on the economical and societal aspect of...
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Fashion is ultimately a Business: October Business Talk series #BusinessTalk Chapter One
Fashion is ultimately a Business: October Business Talk series #BusinessTalk
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Author: Wanjiku N. M | Editor and Founder of TDS | Twitter: @WanjikuNM ____________ We had so much fun last month gathering stories from around this continent on our Africa Speaks Series. From the artistic photographs of Nairobi at night from Nairobi...
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Wambui Mukenyi on Working Smart in the Business of Fashion
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“Its been a learning curve ever since and we are still learning” says Wambui Mukenyi. Initially trained as an accountant, her love for fashion took her on a new path. “I love fashion. All of it, the stress and the...
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Learning the business of photography was Thomson Ncube’s greatest lesson (Thomson Photography)
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Zimbabwean born photographer moved to Kenya in 1999 finishing his studies in Daystar University in 2003. He thereafter worked for seven years in advertising and, in his own words, “got bored”. He had always wanted to be in business so...
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self-cooling clothes
Tech Advancements in Fashion We’re Here For: Part I
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Fashion is always looking for the next big thing, so a relationship with technology isn’t so farfetched. On the contrary, innovation is welcomed and embraced in many facets of the industry. As creatures of comfort, we crave products, processes and...
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Lilabare
LILABARE: Redefining The ‘Dream Wardrobe’ Concept
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Lilabare (laila-bare) is a Made in Kenya fashion brand that wants you to rethink your wardrobe goals. Founded by Ria Ana Sejpal in 2017, the brand produces clothing and jewellery with sustainability at the heart of their modus operandi. ‘Whether...
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