Search Results For "craftsmanship"

ÉKÉTÉ
ÉKÉTÉ: The Ethical Nigerian Brand Big On Traditional Craftsmanship
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Launched in April 2018, Ékété is an accessories brand that made its fashionable introduction with intricately woven basket bags. While they exude the essence of blissful holiday, rooted at its core is rich culture and a fervent appreciation for ethical...
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Okhtein
OKHTEIN: The Stunning Luxury Brand Made In Egypt
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From Egypt's First Lady to Mega Super star Beyonce, this Made In Egypt Luxury Brand is catching everyone's attention. And for good reason.
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KUBA: The Textile That Was Eco-Friendly Before It Was En Vogue
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The Kuba cloth, which is indigenous to the Kuba people, originates from the Democratic Republic of Congo (DRC). Between the 17th and early 20th century, the Kuba Kingdom (which is now the South Eastern region of the DRC) was one...
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SHWESHWE: The Colourful Cotton Fabric, Made In South Africa
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Shweshwe, also known as isishweshwe and shoeshoe, is a cotton fabric that comes in a variety of hues and intricate print designs. It was originally dyed indigo, which is why its formal name is ‘Indigo-dyed discharge printed fabric’. Printed on...
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Lilabare
LILABARE: Redefining The ‘Dream Wardrobe’ Concept
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Lilabare (laila-bare) is a Made in Kenya fashion brand that wants you to rethink your wardrobe goals. Founded by Ria Ana Sejpal in 2017, the brand produces clothing and jewellery with sustainability at the heart of their modus operandi. ‘Whether...
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HOUSE OF THAIRU: In Conversation With Steve Thairu
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We’re going to be honest with you. After speaking to Steve Thairu we weren’t sure how we would write this article on the House of Thairu. The 22 year old designer is a dreamer with a whimsical outlook on life....
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LEANDI MULDER DESIGNS: The Art Of Kintsugi Meets Made In South Africa
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Fashion can be a dark industry, riddled with sustainability and ethical issues. A fact that South African fashion designer - Leandi Mulder - became increasingly aware of as a fashion student. It became apparent that the fast fashion model was...
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OKAPI: The African Unicorn with a Knack for Positive Luxury
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The Okapi, also known as the forest giraffe or zebra giraffe, has always inspired intrigue and curiosity. This antelope’s elusive nature earned it the nickname ‘African Unicorn’ when it was discovered at the turn of the century in the anthropological...
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The Ardmore Ceramics & Design: The SA Brand That Partnered with Hermès
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It’s not every day that a 179-year old fashion house wants your work associated with their brand. Yet, the luxury French brand invited Ardmore in 2013 to collaborate on a series of silk scarves for its 2016 collection. The two...
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The Anti-Laws Part III: The Last 8 Luxury Marketing Rules
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There’s nothing normal or typical about luxury. They intentionally take it to an extreme that invokes desire and dreams. Part II of the anti-laws finally explained why luxury hides their price tags, gradually raise their prices and will never coax...
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The Anti-Laws Part II: Advertising, Pricing & Why Luxury Shouldn’t Sell
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However way you slice it, luxury plays a function in social stratification. It’s this sociological dimension that makes traditional marketing techniques detrimental for luxury brands and goods. From the first phase of Anti-laws we discussed in the previous posts, we...
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Hallmarks of Luxury: What Makes It Tick & What Doesn’t
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If we rounded up every style icon to date and asked them to define luxury, we’d have: Catchphrases for days Very varied opinions That’s partly because luxury is such a multifaceted and complex subject. It’s an idiosyncratic topic that will...
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Editor’s Note – The Luxury Series – Jan/Feb 2018
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Happy New Year TDS Family! We truly hope that it is starting off well and that you are ready to take 2018 and crush it! (so to speak) :) When someone says this or that is luxury, we automatically equate...
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4 Things To Know About Cairo-based Jeweller Jude Benhalim
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It all started with a project. Like Kenyan designer, Brian Kivuti, Jude Benhalim was sent down her design path by a requirement from her high school. Her task was to complete a creative design of her choice. Fascinated by jewellery,...
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