Search Results For "fashion brand"

Every Successful Fashion Brand Has An USP, What’s Yours?
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The earth is about 4.543billion years old, so the chances of original thought are slim to none. Yet, there's still enough room for all players to come into the market. It all comes down to how you deliver or package...
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What Are You Wearing: Is Celebrity Endorsement For Your Fashion Brand?
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https://www.youtube.com/watch?v=uW5snNy4wh0   “Celebrity endorsements can be a double-edged promotional sword.” Authors, Alan R. Miciak and William L. Shanklin, wrote those words in their article ‘Choosing Celebrity Endorsers’ that was published in Marketing Management, Vol. 3, in 1994. A quote that...
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Rebranding Part II: How To Reposition Your Fashion Brand
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It’s official. The jury deliberated on the reasons to rebrand and they’ve reached a unanimous decision. Your company needs a rebranding, stat! At first, you may be a little intimidated; after all it can be quite the undertaking. However, you’ll...
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Name Game: What Is In A Fashion Brand Name & How Do You Pick One?
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“What’s your fashion brand name and the meaning behind it?” As a designer, it’s a question you will be asked repeatedly at interviews. Your answer should never be “it’s just a name” or fashions (even worse; fashionz). The name you...
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Get Eco-friendly with it! These African Fashion Brands are…
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For the past month and a half we’ve looked at the good, the bad and the downright ugly when it comes to fashion and its environmental impact. I know, how something can be so pretty and so downright hideous underneath...
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Marketing your fashion brand #Business Talk #TDSvoices
Marketing your fashion brand
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Fashion is a competitive industry; having great prices and unique products is just the start. What ultimately pushes your business to success is your marketing strategy. Generally, fashion marketing is pushing your products by using coordinated elements such as advertising,...
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Fashion Brandiing 101 #Business Talk #TDSvoices
Fashion Branding 101
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How important do you think branding is? To answer that, think of C­alvin Klein, Puma, Nike, Levi's and Gucci; do they all create an image in your head? Branding is essential and can propel your business to unfathomable success if...
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Lalesso; one of the world's only zero-carbon fashion brands #AfricaSpeaks #TDSvoices
Lalesso; one of the world’s only zero-carbon fashion brands
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Originally named "La Kanga," Lalesso is an African fashion and lifestyle brand that was founded in Kenya in 2005 by designers Alice Heusser and Olivia Kennaway. Since 2005, the brand has had many successes, including featuring in well-known magazines such...
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An inside look into the Kooroo fashion brand “Be proud of your heritage and of who you are”
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Entering the Kooroo shop/workshop is a blend of seeing the designers working, interacting with the tailors and seeing the final product on the shelves. Clients are able to really see the process behind the garment adding value to their shopping...
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LULU MUTULI: The AMILO Brand Founder Goes Tech For Fashion
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No doubt, Lulu Mutuli had an interesting 2017. She was one of the first Heineken® African Inspired Fashion Challenge, got to develop their designs at LEW Design House in Amsterdam for a week and had her first fashion showcase; which just...
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Brand Bible: How To Develop Your Fashion Style Manual
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Consistency. That’s just one element successful fashion brands have in common. Seasons and trends come and go, but you can still identify a Gucci, Burberry or Alexander McQueen on site. One of the most vital documents that makes this possible...
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Branding Kenya Fashion Hub June Series Editors Note
Branding Kenya as a Fashion Hub – June Series
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Editor's Note_____________ This month we look into how to brand Kenya as a fashion destination and the lessons we can learn from other countries. What does it mean for a country to be deemed a fashion destination? Fashion hubs like Dubai...
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ÉKÉTÉ
ÉKÉTÉ: The Ethical Nigerian Brand Big On Traditional Craftsmanship
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Launched in April 2018, Ékété is an accessories brand that made its fashionable introduction with intricately woven basket bags. While they exude the essence of blissful holiday, rooted at its core is rich culture and a fervent appreciation for ethical...
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