Search Results For "haute couture"

Yeah, You’ve Been Using ‘Haute Couture’ All Wrong
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There are lanes in luxury. If we can back track a little bit, ‘The Anatomy Of The Luxury Fashion Brand’ identified the four principal categories of luxury goods to be perfumes and cosmetics, watches and jewellery, wines and spirits, and...
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House of Deola: Couture Royale Made in Nigeria
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It’s no doubt the world is currently experiencing ‘Black Panther’ fever. As the stars of the movie took to the ‘purple carpet’ for the world premiere on January 29, Nigerian actress - Sope Aluko – was spotted donning a Deola...
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Athleisure Appeal: Why Comfort Got The Couture Treatment
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In 2016, Nike CEO - Mark Parker -  made a bold declaration that “Leggings are the new denim”. And who can discredit that fact? Somehow this style paradox, that combines relaxation and activity, has become popular across the board. Everyone from...
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First hand visit to the House of Lesage – Appreciating Craftmanship and Couture
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Author: Maryanne Njeri Maina | An MBA student in Luxury Brand Management at HEC School of Management in Paris – Twitter: @njerimaina. E: laluxeuniverse@gmail.com __________________________ This week, my luxury class was held at the Maison (House) of Lesage in Paris, the temple...
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BÒGÒLANFINI: Mali Mud Cloth
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You know it. Your pinterest décor board loves it. It’s the Mali mud cloth. Aka Bògòlanfini. Aka the only time your mother will ever permit the presence of mud on your clothing. [Image: Earth Africa Curio]   Made by the...
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FABRICE MONTEIRO: The Art Of Conversation Through Photography
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No matter how many times you’ve seen Fabrice Monteiro’s series ‘The Prophecy’, you can’t help but be drawn in by its haunting complexity and artistry. A mix of poignant photojournalism and artistic fashion photography that has us talking about a...
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LUXURY FEATURE: Taibo Bacar. Semi-colon
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If there is a list of African designers that require little to no introduction, Taibo Bacar is certainly on it. We first spoke (read gushed) about this designer from Mozambique in our 2015 article titled, ‘Africa Feature: Taibo Bacar. Full...
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Brand Stretching: How Luxury Diversifies Its Portfolio
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“Do not try to do everything. Do one thing well.” ~ Steve Jobs In layman terms, that could easily translate to ‘Stick to your lane!’ It’s necessary for luxury brands to align themselves to a specific universe or territory that...
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The Anti-Laws Part I: Because Luxury Has Its Own Marketing Rules
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Pull up a seat and throw out your book on traditional laws of marketing. Because, if you’re about the luxury game, there’s a new rulebook you need to play by.  Thanks to the anthropological, sociological and historical bases of luxury,...
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Hallmarks of Luxury: What Makes It Tick & What Doesn’t
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If we rounded up every style icon to date and asked them to define luxury, we’d have: Catchphrases for days Very varied opinions That’s partly because luxury is such a multifaceted and complex subject. It’s an idiosyncratic topic that will...
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Life Of Athleisure: What Is This Fashion Trend Anyway?
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Remember when leggings weren’t considered pants? It seems like that was lifetime ago; before statement leggings were a thing, investing in your comfort became fashion forward and you’re more than encouraged to show off your bra. Thanks to millennials, the...
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What Are You Wearing: Is Celebrity Endorsement For Your Fashion Brand?
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https://www.youtube.com/watch?v=uW5snNy4wh0   “Celebrity endorsements can be a double-edged promotional sword.” Authors, Alan R. Miciak and William L. Shanklin, wrote those words in their article ‘Choosing Celebrity Endorsers’ that was published in Marketing Management, Vol. 3, in 1994. A quote that...
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Fashion Film Friday: Even THIS Beloved Fabric is a Product of Exploitation! (Really?!)
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  Silk has got to be the world’s most deluxe fibre. With the way the fashion industry utilises it both in Africa and abroad, I believe designers would concur. It’s been around for a minute (read as thousands of years)...
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To Faux or Not to Faux Fur?
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Nancie Mwai in Faux Fur [Image: Paul Masamo / Nancie Mwai]   With just 18 days to the New Year, we begin to reflect on some of the biggest trends of 2016. In Nairobi, one that caught on in all...
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