Natalie Kimani

Why They Keep Coming Back
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A blog is only as good as its most avid readers. Sure, you could amerce a following and pay a site to get you even more, but it’s the followers that keep coming back, reading, retweeting and commenting that make...
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Critiquing Fashion
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“There's a scale. One nod is good, two nods is very good. There's only be one actual smile on record and that was Tom Ford in 2001. If she doesn't like it she shakes her head. Then of course there's...
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Can Personal Fashion Blogs Impact Self-perception?
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Earlier this week I had the opportunity to join members of the media to attend a well-known beauty product launch at a rather swanky hotel. But that’s where the ritzy ended. For starters it was a Monday, it was raining...
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The Megaphone Effect
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What is the sound of one hand clapping? That’s basically what most blogs sound like in the ocean of fashion blogging. They’re doing all this hard work but not getting the rewards back for it. So you’ve followed all the...
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Blogging to Success
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‘Do you have a blog’? That phrase has become one of the go-to questions at interviews, casual meetings and get-togethers. Most of the time they don’t even wait for you to answer, as they yank out their phones to prepare...
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The Ethics of Blogging
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With great power comes great responsibility. And as a fashion blogger, it spans further than just letting your readers know tights are not pants (they really aren’t). You are part of the fourth estate and thus are privy to the...
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Fashion Blogging – what exactly is it anyway?
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I know what you’re thinking. This blog post is pointless since you already know exactly what fashion blogging is. But do you? At face value, fashion blogging appears to be a white canvas website that has pretty pictures, tips on...
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Best of: SFW15 and LFDW15
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Fashion Week! It’s over!! [add dramatic but fashionable crying] we couldn’t finish this TDS Blog series dedicated to all things Fashion Week, without looking at some successful representatives from  East and West Africa. Namely the Swahili Fashion Week (SFW) and...
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Best of: #MBFWJ16
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Patterns, colour, texture and silhouettes. These were the common themes seen on the Mercedes Benz Fashion Week Johannesburg 2016 (MBFWJ16). Africa Fashion International (AFI) in partnership with Mercedes Benz kicked of the South African edition in Johannesburg which went down on...
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The Stylish Money-Making Avenue
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At first glance, all you may notice are the dramatic sleeves, sequins, ruffles, and yet another time-specific trend walking the runway. But behind all the heavy leathers and bold prints is the business side of fashion. The biannual fashion month...
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Backstage and Beyond
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For all the poise and decorum on the runway, a lot of the magic really happens behind the stage. The backstage action occurs due to a carefully crafted team of hair stylists, Makeup artists (MUAs) and hair and beauty brands...
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Fashion Week Diversity
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The more things change, the more they stay the same. There may be changes in runway presentation and access but according to the Fashion Week Fall 2016 Diversity Report, the diversity gap is still very extant. It was just three...
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Is Street Style Losing the Plot?
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Do people dress like that every day? The looks outside Fashion Week can make anyone rethink their #ootd (Outfit of the Day) if that’s where the yard stick lies. But that’s the frenzy surrounding the ‘Big Four Fashion Weeks’. Each...
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Image Courtesy: Zanita.com
Rise of the Fashion Blogger
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In the domain of fashion reporting, the blogger is king. This largely has something to do with our amplified dependence on instantaneous content consumption. Fashion brands and designers may use social media to boost popularity and sales, but it’s the...
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