Natalie Kimani

NEW TO TDS: The Signature Collection from AIRI KENYA
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Change is the only constant. While we all commence with a set vision and narrative, those too become subject to this truth. Airi Kenya may have launched its first collection in October 2015 as a commercial fashion brand, but the...
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Kahaari
KAHAARI: Extending African Print To The Boardroom & Beyond
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Who says African print should be confined to special occasions? Certainly not Kahaari (ka-haa-ri). Originating from the Swahili word “Kifahari”, which means elegant, this Made in Kenya brand wants to make African prints and designs a staple in the casual...
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LEANDI MULDER DESIGNS: The Art Of Kintsugi Meets Made In South Africa
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Fashion can be a dark industry, riddled with sustainability and ethical issues. A fact that South African fashion designer - Leandi Mulder - became increasingly aware of as a fashion student. It became apparent that the fast fashion model was...
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Taofeek Abijako
Taofeek Abijako: Nigerian-born designer is HEAD OF STATE
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The year was 2016 and Taofeek Abijako was a 17 year old teen embarking on a remarkable expedition. He launched Head Of State, a design company that would focus on fashion, furniture, art installation and product design. But this wouldn’t...
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ELIA
ELIA: Egyptian Footwear Brand That Started With A Shoe Obsession
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Women love shoes. In 2017 sneaker sales rose by 37 percent while inventory of high heels rose by 28 percent in the US alone. The average woman will own at least 20 pairs of shoes at any given time. Dr....
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DAUVIA: Handmade Fashion By African Designer, Dauvia Nijenhuis
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“To me, clothing is a form of self-expression - there are hints about who you are in what you wear.” ~ Marc Jacobs The same can be said about your social media feeds. Thanks to the visual aspect of applications...
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RUFF TUNG: Serving Curves & Inclusivity, From Runway To Retail
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You may be wondering why Ruff Tung is making an appearance in our ‘Newcomers Series’. Didn’t the founder, the late Paul Botha, officially launch it in 1999? That, he did. Since 2013, Bridget Pickering and Ludwig Bausch have carried on...
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LADUNNI LAMBO: Juxtaposition Of Culture And Modern Influence Made In Nigeria
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Launched in 2016, Ladunni Lambo is a ready-to-wear fashion brand made in Nigeria. Founded by its eponymous creative director, Ladunni Lambo, the brand is quickly attaining awareness through its distinctive unification of cultural motifs and modern silhouettes. From having their...
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Esmerize: A Love Of Jewellery In Pursuit Of  Self-Expression
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It’s never too early to develop your personal sense of style. While we exist in an era that offers more variety and options than before, it’s also a time defined by mass production. Raise our hand if you’ve ever bought...
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EKTA: Vivid & Playful & Bold, Oh My! Made In South Africa
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Welcome to EKTA. A South African clothing line that celebrates life, playfulness and sophistication through design. After three years of running her fashion business part time, as she honed her design skills, she finally went all in with EKTA, launching...
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BOUSWARI: Contemporary Handbags Made In Senegal.
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We said we never would. But the Nafa Belt Bag from Bouswari may have given us a change of heart. You see, there is a list of items that we promised ourselves we would never wear; even in the most...
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ABIOLA A. OLUSOLA: Effortless Contemporary Fashion Made In Nigeria
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Launched in 2017, Abiola A. Olusola is a contemporary womenswear brand made in Nigeria. Eponymously named after the owner and creative director, Abiola Adeniran-Olusola, the brand’s aesthetic philosophy is built on the belief that dressing should be effortless and chic....
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The Divergent Idiosyncratic Work Of Makeup & Body Artist, SINITTA AKELLO
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Sinitta Akello Owor. You may know her better as simply Sinitta Akello. Or perhaps Cultured Ego. The Ugandan-born makeup and body artist is one of Kenya’s most sought-after creatives. And rightly so. Her distinctive approach to beauty allows her to...
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MARCHAY LINDEROTH: From Salon To Set & Everything In-between
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“Where do you see yourself in five years?” Cape-town hairstylist, Marchay Linderoth was asked by her then employer. ‘To be honest, I won’t be working for you’. At the age of 21, Linderoth knew that she didn’t want to be...
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