The Designers Studio

Uru Diamonds – Unique Jewelry from Tanzania
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On one of our breaks from Swahili Fashion Week Tanzania 2013, we discovered Uru Diamonds in Slipway Shopping Plaza in Dar es Salaam. Drawn by the Maasai clad shop assistant who was incredibly welcoming, the serene aura and set up...
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Swahili Fashion Week 2013 [Dar es Salaam, Tanzania]
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“Created as a platform for designers from Swahili speaking countries, to date, we have created an industry which does not only spur the growth of the textile, culture and fashion industry, but also that of the tourism industry. Hosting this...
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Kenya at 50 “Let us stand firm to defend our heritage and splendor”
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As we celebrate 50 years of independence in Kenya, here the speech from President Uhuru Kenyatta made on Mashujaa Day, 20th October 2013. "This year, we mark the Golden Jubilee of our Republic. We intend to commemorate 50 years of...
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Swahili Fashion Week 2013 in Video
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Videos Courtesy of Bongo5! Afrostreet Kollektions from Kenya Yvonne Odhiambo, the head designer brings this label to the fore describing it as "it's African, it's Ankara, it's Afrostreet Kollektions, representing the African girl child the best way we can, with...
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Katungulu Mwendwa “Telling a story through fashion”
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Upon finishing high school, she was not exactly sure what she wanted to do in her career however she had always been designing clothes and experimenting. Her confidence booster came from winning the 2007 Catwalk Kenya competition where she realized...
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Katungulu Mwendwa- A glimpse into this Kenyan designer
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The Katungulu Mwendwa brand is about answering “what makes you Kenyan?” In answering this question, she went back to older African cultures imagining how it would look like today in terms of architecture and clothes particularly had there been no...
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Doreen Mashika Zanzibar Africa Feature
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Doreen Mashika, nominated for Accessory Designer of the Year in Swahili Fashion Week 2013, was born and raised in Tanzania, studied and worked in Switzerland, and is now part 
of a growing homeward bound African diaspora. Inspired by a deep...
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What to Expect! Swahili Fashion Week 2013- The biggest fashion annual event in East and Central Africa
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Swahili Fashion Week is upon us once again for its 6th event taking place from the 5th to the 8th of December 2013 in Golden Tulip Hotel Dar es Salaam Tanzania. Swahili Fashion Week is a platform founded and created...
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IQUIRA- Wangari Kariuki- Environmental Health Officer on a fashion journey
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Wangari Kariuki, the Designer behind the brand Iquira, began her designing journey with one client; herself. Dissatisfied with what she saw in the market, she decided to make earrings for herself, bought the necessary supplies and began designing. After a...
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Lack of racial diversity in the fashion industry
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“There is a time where silence is not acceptable at all…If the conversation cannot be had publicly in our industry -- then inherently there is something wrong with the industry." Iman Abdulmajid Activist and former model Bethann Hardison, formed the...
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McQueen and I “This is fable of fashion”
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To see more on the legacy of Alexander McQueen: read more. Profile of British fashion designer Alexander McQueen. “What neither of them could have guessed was the cost of that journey. The very moment he though he had everything it...
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Urban Live with Melissa Muraya
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If there is anything to say about Melissa Muraya (pictured above right), the Managing Director of Urban Live, she is passionate about event planning, about exceeding standards and despite noting the seriousness of the work is able to find humor...
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TIPS on staying relevant in the fashion industry
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Previously… Essentially, this is a challenge to designers. Distinguish yourself and create create create. This is also to encourage designers to step out of their comfort zones (i.e Ankara/Kitenge everything) and be adventurous in their designs. People buy what’s relevant...
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KENZO Paris Fall-Winter 2013 “Eye beams”
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In this brilliant campaign for the Fall/Winter' 13 collection, Kenzo Paris doesn't disappoint. Its incredibly fun, unique, vibrant and catchy. This musical experience is without a doubt the most original and memorable. Carol and Humberto, creative directors of KENZO, described...
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