Business

OCELL LUXURY: The Artistry Of Inclusive, Limited Edition Fashion

by Natalie Kimani|25 September 201825 September 2018|Business, Fashion

Ocell Luxury thrives on exclusivity. Founded in 2015, Pooja Joshi envisioned a brand that would make one-of-a-kind accessories for men and women. Pieces that would disclose enthralling facets of the wearer’s personality. Be it via an open bold gesture or...

NEW TO TDS: IKWETTA – Perfecting The ‘Bikini For Your Feet’

by Natalie Kimani|18 September 201818 September 2018|Business, Fashion

Ikwetta, the Swahili word for equator, is an imaginary line around the middle earth, that happens to pass through Nanyuki, Kenya. It’s also the name and inspiration behind the Kenyan footwear brand that specialises in leather sandals. If an imaginary...

LULU MUTULI: The AMILO Brand Founder Goes Tech For Fashion

by Natalie Kimani|13 September 201813 September 2018|Business, Fashion

No doubt, Lulu Mutuli had an interesting 2017. She was one of the first Heineken® African Inspired Fashion Challenge, got to develop their designs at LEW Design House in Amsterdam for a week and had her first fashion showcase; which just...

NEW TO TDS: A Taste Of Afropean Designs From Voilà by Lulà

by Natalie Kimani|28 August 201830 August 2018|Business, Fashion

Voilà by Lulà knows that it’s all in the details. Founder, Lulà Fa, wanted to wear and create a line that reflects her dual identity (Cote d’Ivoire and France) and her personality (modern and traditional). When embarking on her first...

KAHAARI: Extending African Print To The Boardroom & Beyond

by Natalie Kimani|18 August 201817 August 2018|Business, Fashion

Who says African print should be confined to special occasions? Certainly not Kahaari (ka-haa-ri). Originating from the Swahili word “Kifahari”, which means elegant, this Made in Kenya brand wants to make African prints and designs a staple in the casual...

Newcomers Series – New kids on the block – Editor’s Note

by The Designers Studio|16 July 201816 July 2018|Business, Design, Fashion

Is this really Kenyan? One of the many frequent questions we get in the store that we are most proud of. Why? Because we get to change the perception of what a Kenyan designer is and when we keep uncovering...

Editor’s Note – The Lens Series – Fashion Photography

by The Designers Studio|05 March 201805 March 2018|Business, Fashion, Photography

Photography is essential in the fashion business. Because fashion is such a visual business, photography is the best means to communicate that visual element about one’s brand, their collection, and their story and to get the consumer involved and to...

YSWARA: Curating An Authentic African Luxury Experience

by Natalie Kimani|01 March 201801 March 2018|Business, Design

Located in the Cosmopolitan building at Maboneng in the Johannesburg CBD, there’s a pretty in pink atelier that can easily be mistaken for a fragrance store or an urban lounge. However, this Moroccan-inspired space, accented with totem lamps and Coptic...

LUXURY FEATURE: Taibo Bacar. Semi-colon

by Natalie Kimani|21 February 201821 February 2018|Business, Design

If there is a list of African designers that require little to no introduction, Taibo Bacar is certainly on it. We first spoke (read gushed) about this designer from Mozambique in our 2015 article titled, ‘Africa Feature: Taibo Bacar. Full...

OKAPI: The African Unicorn with a Knack for Positive Luxury

by Natalie Kimani|20 February 201820 February 2018|Business, Design

The Okapi, also known as the forest giraffe or zebra giraffe, has always inspired intrigue and curiosity. This antelope’s elusive nature earned it the nickname ‘African Unicorn’ when it was discovered at the turn of the century in the anthropological...

TAUNINA: Luxury Teddy-bear Heirlooms Made In South Africa

by Natalie Kimani|12 February 201812 February 2018|Business, Fashion

You could argue that the teddy bear was the iconic accessory of your childhood. It had a name and a special place in your room, as well as, your heart. But what if you made it something more? Something that...

Kenyan Luxury Market: Here’s Why International Brands Have Arrived

by Natalie Kimani|08 February 201807 February 2018|Business, Fashion

Whether you’re a designer, fashion consumer or luxury enthusiast, you may have thought 'does Kenya really have a luxury market?'. It’s one thing to read about existing luxury brands and markets that are established on other continents. It's another to...

Brand Stretching: How Luxury Diversifies Its Portfolio

by Natalie Kimani|05 February 201805 February 2018|Business, Fashion

“Do not try to do everything. Do one thing well.” ~ Steve Jobs In layman terms, that could easily translate to ‘Stick to your lane!’ It’s necessary for luxury brands to align themselves to a specific universe or territory that...

Fighting the Fakes: How Luxury Combats The Counterfeit Threat

by Natalie Kimani|01 February 201831 January 2018|Business, Fashion

Every great story has a nemesis. Batman has the Joker, Mufasa from the Lion King had his brother Scar, and Jack from the Titanic had Rose and her inability to share a plank (NO, we won’t let this go). So,...

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