It’s been one year since the Rana Plaza garment factory collapsed in Dhaka, Bangladesh killing around 1,130 people who had been ordered back to work even after huge cracks were discovered in its walls. This spurred the ethical fashion discourse where we vigilance was encouraged to be aware of the supply chain of the products we choose to purchase. The ethical fashion movement is growing in momentum by thinking about the factories the clothes we wear emanate from.
This disaster shed light on the devastating conditions these factories operated under. The Rana Plaza building, which had been illegally expanded, was in no fit condition to run, let alone house five factories over eight floors. The state of that building was common knowledge and yet the garment workers were threatened with losing their jobs if they didn’t return to work overtime. Its ultimate collapse took just 90 seconds.
“Care about how they are made and by whom.”
Fair trade pioneer Carry Somers, fashion activist Lucy Siegal and Livia Firth have declared April 24th an annual Fashion Revolution Day where people will be encouraged to wear their clothes inside-out. Carry Sommers stated, “we want people talking about the provenance of clothes…raising awareness of the fact that we aren’t purchasing a garment, but a whole chain of value and relationships. FRD will become a platform for best practice – for brands to show off what they are doing to improve things.”
“Fashion Revolution Day says enough is enough”
Fashion Revolution Day seeks to harness the power of fashion to change aspects of the supply chain. By wearing your clothes inside out, you will be helping to start a conversation on the supply chain, your knowledge and awareness transforming fashion into a sustainable ethical industry. “Social and environmental catastrophes in our fashion supply chains continue. Fashion Revolution Day says enough is enough.”
It starts with you.
Show us the inside of your clothes on Instagram by tagging it @Fash_Rev and #InsideOut on April 24th 2014.