Jason Njoku , is a Nigerian internet entrepreneur, and is CEO and founder of Iroko partners, the largest distributor of Nigerian music and movies online. Jason studied at the University of Manchester and grew up in the UK. Most Nigerians enjoy watching Nollywood movies; however accessing these movies is not easy. Recognising the increased demand and the limited access to quality, legal movies online, Jason moved to Lagos to start Iroko Partners with the aim of bringing Nigerian entertainment online.
The website was launched in December 2011, and by the end of the year had received 152 million views with 90% of them outside Africa. Within 18 months the company has grown with offices in Lagos, London and recently New York. While Jason plans for iROKOtv to be the Netflix of Africa, the new service, Iroking launched earlier this year, and aims to be the African “Spotify”.
Jason’s vision was shared by US Based Hedge Fund Tiger Global as he has recently secured $ 8 million in funding from the firm. It is exciting times for Nollywood and Afrobeat music, with the Nollywood veteran Genevieve Nnaji cast in the film adaptation of the acclaimed novel Half of a Yellow Sun, and Dbanj joining Kanye West’s label GOOD Music. Jason’s product has arrived at the right time, and will unite African’s worldwide to enjoy African entertainment.
the problem is our culture, our parents culture actually discourage us from finding what we really and truly want to do
We most fear failure because of the shame and embarassment we think we will experience from our peers expectations. The fact is that failure is a reality and one that has been seen as the stepping stone to success time and again. The only barrier to cross is fear. Our fear of failure is not only embedded in fear of shame and embarrassment in not having accomplished what we set out to do but also fear of not meeting up to the expectations set out for us from peers and family and ourselves.
After listening to the talk below, Jason Njoku shares his expeircne is breaking through fear and failure to ultimately succeed. Perhaps we shall not run away from failure but choose to embrace it rather than try to avoid it. Jason Njoku tells us that he learned to embrace that failure live with it. He says that “what that enabled me to do was to be completely unshackled from risk. I have nothing to lose so…whatever.”
Furthermore, the reality is not that you are not capable or not smart enough to succeed but rather the failure to try, the failure to unshackle yourself from what people expect you to do and the fear to step out into unknown waters. Jason states that “the problem is our culture, our parents culture actually discourage us from finding what we really and truly want to do. There are hundreds if not thousands of leaders of tomorrow. They are scared to take that step forward. Scared of failure.”
History provides numerous lessons and its fair share of words of wisdom; here is one of them. Franklin Delano Roosevelt, in his first inaugural address took on an unusually solemn, religious quality. And for good reason—by 1933 the great depression in the United States had reached its depth. He said the following: “let me assert my firm belief that the only thing we have to fear is fear itself—nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance.” It in these times of stark raving fear of failure that we must step into it, embrace it and advance.
Listen to Jason Njoku below in his TED Talk “Failing all the way to Success” below.