“No ordinary fashion designer” – NKWO Onwuka at TEDxEuston 2013

“We as designers need to innovate with the skilled artisans in Africa to commercialize their work for the 21st century”-Nkwo Onwuka.

Nkwo Onwuka’s foray into the world of fashion all started with an obsession with dolls and a mother who taught her how to sew.  This UK based Nigerian Designer, ditched her degree in pyschology for a future in fashion armed with an eye for beauty. Her label debuted at the prestigious Kulture2Couture, 2007 with her “Afro-Bohemian Chic” collection where she won the Mayor of London’s Award. After a few years of exploration and experimentation, the brand has come full circle and now focuses on creating collections that capture the African story with a 21st century slant.

She believes in showcasing Africa via fashion and this is evident in her work.

“I would really like to inspire people to go back, to go home. See what there is you can do. Work together to build our nation because we have so much to offer.”

At TEDxEuston 2013,  Nkwo Onwuka shares her experiences working with traditional artisans in Benin city and talks of the need to bring the old into the contemporary  so they they enrich each other. The ripple effect of a mutually beneficial relationship between old and new!

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