Search Results For "business talk"

Consumers: understanding and knowing your costumers #Business Talk #TDSvoices
Consumers: understanding and knowing your customers
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The overarching rule for every successful business lies in the understanding of its consumers. No matter how exceptional your products are, if you have not defined your target consumers or studied their needs and targeted them appropriately in your marketing,...
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Pricing: Strategies and justification #Business Talk #TDSvoices
Pricing: Strategies and justification
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One of the most challenging areas in setting up a fashion business is determining the right marketable prices for your goods. Fair and effective prices are ones that can be justified based on the quality of goods being sold, your...
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Value Chain: Design and Development #Business Talk #TDSvoices
Value Chain: Design and Development
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As a way of analyzing your fashion business's capability of being efficient and sustainable as well as competitive, you must look at your business value chain. A value chain is the full range of activities like design, production, marketing and...
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Stylistic identity #Business Talk #TDSvoices
Stylistic identity
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Stylistic identity, like branding, is a powerful tool that is vital for differentiation and for preventing imitation from other competitors. Branding encompasses stylistic identity, which includes stylistic and aesthetic codes of a brand, ranging from colors, products and apparel. Even...
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Fashion Brandiing 101 #Business Talk #TDSvoices
Fashion Branding 101
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How important do you think branding is? To answer that, think of C­alvin Klein, Puma, Nike, Levi's and Gucci; do they all create an image in your head? Branding is essential and can propel your business to unfathomable success if...
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African Designers At IFS 2019 – Thebe Magugu Awarded Top Spot
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South African Designer, Thebe Magugu, has won the 2019 International Fashion Showcase (IFS). The seventh edition, which began on 11th of February 2019 at Somerset House in London, saw 16 designers from around the world present a series of compelling...
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self-cooling clothes
Tech Advancements in Fashion We’re Here For: Part I
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Fashion is always looking for the next big thing, so a relationship with technology isn’t so farfetched. On the contrary, innovation is welcomed and embraced in many facets of the industry. As creatures of comfort, we crave products, processes and...
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HOUSE OF THAIRU: In Conversation With Steve Thairu
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We’re going to be honest with you. After speaking to Steve Thairu we weren’t sure how we would write this article on the House of Thairu. The 22 year old designer is a dreamer with a whimsical outlook on life....
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SUED
Get SUED: African Timing with SUED Watches, Made In Kenya
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SUED is a Kenyan watch brand that wants you to keep time in the most African way. You must be wondering, ‘isn’t African Timer used to describe an individual who never keeps time?’ Sue Mueni, founder of SUED, took a...
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OCELL LUXURY: The Artistry Of Inclusive, Limited Edition Fashion
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Ocell Luxury thrives on exclusivity. Founded in 2015, Pooja Joshi envisioned a brand that would make one-of-a-kind accessories for men and women. Pieces that would disclose enthralling facets of the wearer’s personality. Be it via an open bold gesture or...
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NEW TO TDS: What DO You Know About Liz Ogumbo-Regisford?
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Liz Ogumbo-Regisford is a creative entity. No, it’s not a buzzword that the Kenyan-born, South-Africa-based entrepreneur uses to draw you into her eponymous label. It’s that you sincerely can’t describe her as just one thing. Believe us, we tried. We...
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NEW TO TDS: IKWETTA – Perfecting The ‘Bikini For Your Feet’
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Ikwetta, the Swahili word for equator, is an imaginary line around the middle earth, that happens to pass through Nanyuki, Kenya. It’s also the name and inspiration behind the Kenyan footwear brand that specialises in leather sandals. If an imaginary...
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LULU MUTULI: The AMILO Brand Founder Goes Tech For Fashion
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No doubt, Lulu Mutuli had an interesting 2017. She was one of the first Heineken® African Inspired Fashion Challenge, got to develop their designs at LEW Design House in Amsterdam for a week and had her first fashion showcase; which just...
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