Search Results For "packaging"

by The Designers Studio|16 October 201521 October 2016|Business

Stylistic identity, like branding, is a powerful tool that is vital for differentiation and for preventing imitation from other competitors. Branding encompasses stylistic identity, which includes stylistic and aesthetic codes of a brand, ranging from colors, products and apparel. Even...

Fashion Branding 101: Presentation of your products

by The Designers Studio|15 October 201521 October 2016|Business

We talked about methods of uplifting your brand as a business from differentiation to personalization, but the way you present your product is also vital. From packing to labels, these things says a lot about your business and in that...

Fashion Brandiing 101 #Business Talk #TDSvoices

Fashion Branding 101

by The Designers Studio|14 October 201521 October 2016|Business

How important do you think branding is? To answer that, think of Calvin Klein, Puma, Nike, Levi's and Gucci; do they all create an image in your head? Branding is essential and can propel your business to unfathomable success if...

Business Model Framework: choosing your business model

by The Designers Studio|11 October 201521 October 2016|Business

An important decision that you will have to address as you start up your fashion business is choosing your business model. Different types of fashion business models suit different types of businesses. Generally speaking, a business is what you do,...

Calm, cool and collected is how we can describe him. From advertising department head to photographer, Sebastian Wanzalla is both easygoing and deeply profound. From Advertising Department Head to Photographer, meet Sebastian Wanzalla Image used ©SebastianWanzalla #tdsphotoseries

Sebastian Wanzalla on the growing photography culture in Kenya and his experience [Part II]

by The Designers Studio|21 May 201521 October 2016|Photography

As much as the increase of Kenyan photographers is taking place, Sebastian describes both as good and bad. Good that the appreciation is evidently growing but bad because those who fail to execute their work properly affect the industry standards....

Otenge Accessories by Pauline Macharia interview with The Designers Studio Kenya

Need a pop of color in your everyday wardrobe – Otenge Accessories by Pauline Macharia

by The Designers Studio|09 June 201415 July 2014|Features

Pauline Macharia is the brains behind the Otenge accessories. Created from recycled kitenge material, Pauline has established a brand with her trademark kitenge button earrings. Her journey to Otenge stemmed from a Communication and Social Education background. After campus, she...

AMADIVA| Kenya’s Salon Franchise that is changing the beauty industry

by The Designers Studio|26 May 201426 May 2014|Photography

We have all experienced the typical salon in Nairobi. Surrounded by an overcrowded blend of clients, hair stylists and nail artists in a small cramped space with the radio booming in the background in a setting that lacks aesthetic beauty...

Experiencing the Privé Salon

by The Designers Studio|14 May 201429 August 2019|Fashion, Opinion

Author: Maryanne Njeri Maina | An MBA student in Luxury Brand Management at HEC School of Management in Paris – Twitter: @njerimaina. E: laluxeuniverse@gmail.com __________________________ Madame Coco Chanel was one of the masters of the private client experience in the universe of...

When Technology Met Luxury

by The Designers Studio|30 April 201425 April 2014|Opinion

Author: Maryanne Njeri Maina | An MBA student in Luxury Brand Management at HEC School of Management in Paris – Twitter: @njerimaina. E: laluxeuniverse@gmail.com __________________________ Above picture: Source: Uprising Movements, Business of Fashion For several years selling of luxury goods online was...

Africa Feature: An artist inspired by African Culture- Otakan Designs (Kampala)

by The Designers Studio|14 February 201413 February 2014|Fashion, Features

We believe in learning from gaining knowledge to better ourselves in the fashion industry. That includes celebrating, showcasing and promoting Kenyan fashion as well as celebrating those around us. Our Africa Feature comes from Uganda- namely Otakan Designs. Otakan Designs is...

An inside look into the Kooroo fashion brand “Be proud of your heritage and of who you are”

by The Designers Studio|20 January 201425 October 2016|Features

Entering the Kooroo shop/workshop is a blend of seeing the designers working, interacting with the tailors and seeing the final product on the shelves. Clients are able to really see the process behind the garment adding value to their shopping...

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