Search Results For "fashion week"

Gert-Johan Coetzee: South African Fashion Designer To The Stars
||,
Dress shopping is a little like the Hollywood version of finding ‘The one’. You’ll be scanning the room – which today’s world could also mean a social media platform – and then it happens. Your eyes land upon the most...
continue reading
Heineken Africa Inspired Fashion Challenge: East Africa Edition
||,
Something magical was a-brewing On September 8th, 2017. Heineken®’s first design initiative in East Africa announced the winners of the “Africa Inspired Fashion Challenge”. Out of 100 portfolios from Kenyan, Ugandan and Tanzanian designers, Lulu Mutuli and Azra Walji came...
continue reading
RTW Fashion Like A Boss: Vivo Activewear’s Wandia Gichuru
||,
"Let’s take Made in Kenya to a whole new level!” Words the co-founder and manager of Vivo Activewear, Wandia Gichuru, confidently champions on their dynamic website. Since 2011, this ready-to-wear (RTW) brand has steadily grown from an idea to a...
continue reading
Loaning your Fashion to Stylists and Publications? You Need This!
||,
Prominence. It’s one of the most strived for elements of success in fashion industry. The great thing about the fashion industry is that there are creatives such as fashions stylists and photographers who can help nudge a little further into...
continue reading
Hey Big Spender: Why You Should Consider Men’s Fashion As A Designer
||,
Menswear finally did it. It got over the preconceived hang-ups, climbed out of the closet and out of the shadows of womenswear. Previously, shopping trips to the then-popular fashion chains proved unsatisfying and the outwardly display of being ‘into fashion’...
continue reading
To Runway or To Run Away: Signs A Fashion Show Is Right For You
||,
Almost every designer dreams of the runway. Having this orchestrated frenzy of lights, models, glamour and photography all centred on your creations as they sashay down the catwalk. And no one can blame them, it is a form of validation...
continue reading
What Are You Wearing: Is Celebrity Endorsement For Your Fashion Brand?
||,
https://www.youtube.com/watch?v=uW5snNy4wh0   “Celebrity endorsements can be a double-edged promotional sword.” Authors, Alan R. Miciak and William L. Shanklin, wrote those words in their article ‘Choosing Celebrity Endorsers’ that was published in Marketing Management, Vol. 3, in 1994. A quote that...
continue reading
Channelling Fashion: Different ways to sell your fashion line to the masses
||,
Creativity was the easy part. After getting your design from paper to reality, you’re left with the arcane decision on how to get it to your customer base. Option A: do what everyone else is doing to sell their fashion...
continue reading
Rebranding Part II: How To Reposition Your Fashion Brand
||,
It’s official. The jury deliberated on the reasons to rebrand and they’ve reached a unanimous decision. Your company needs a rebranding, stat! At first, you may be a little intimidated; after all it can be quite the undertaking. However, you’ll...
continue reading
Brand Bible: How To Develop Your Fashion Style Manual
||,
Consistency. That’s just one element successful fashion brands have in common. Seasons and trends come and go, but you can still identify a Gucci, Burberry or Alexander McQueen on site. One of the most vital documents that makes this possible...
continue reading
Fascinator, Clutches and Dapper Brothers: Recap on Fashion High Tea 2017
||,
The 7th edition of the Fashion High Tea (FHT) event went down on Saturday 25th, February 2017 at Zen Garden. The usual suspects of high profile personalities, fashion influencers, models and media converged in the lush gardens on Lower Kabete...
continue reading
Fashion Film Friday – To Die For: Is Fashion Wearing Out the World
||,
When did we become the ‘throw away’ culture? It wasn’t so long ago that Christmas for many of us meant new clothes. Not the hand me downs you had to wear the entire year from all your older siblings. They...
continue reading
Technologies Reducing Fashion’s Water Footprint
||
The previous articles were a little doom and gloom, because it was necessary to show the gravity of the situation. Fashion really was neck-deep in water pollution and hefty water consumption. But today’s post is a little more positive! We’re...
continue reading
The Air Around Fashion
||
Ignorance is bliss. What we do know is that the fashion industry is a whimsical place filled with creativity, style and more recently; really affordable silhouettes and trends. What we may not know or tend to sweep under the couture...
continue reading