Search Results For "ready to wear"

House of Deola: Couture Royale Made in Nigeria
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It’s no doubt the world is currently experiencing ‘Black Panther’ fever. As the stars of the movie took to the ‘purple carpet’ for the world premiere on January 29, Nigerian actress - Sope Aluko – was spotted donning a Deola...
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Brand Stretching: How Luxury Diversifies Its Portfolio
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“Do not try to do everything. Do one thing well.” ~ Steve Jobs In layman terms, that could easily translate to ‘Stick to your lane!’ It’s necessary for luxury brands to align themselves to a specific universe or territory that...
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The Anti-Laws Part II: Advertising, Pricing & Why Luxury Shouldn’t Sell
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However way you slice it, luxury plays a function in social stratification. It’s this sociological dimension that makes traditional marketing techniques detrimental for luxury brands and goods. From the first phase of Anti-laws we discussed in the previous posts, we...
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Yeah, You’ve Been Using ‘Haute Couture’ All Wrong
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There are lanes in luxury. If we can back track a little bit, ‘The Anatomy Of The Luxury Fashion Brand’ identified the four principal categories of luxury goods to be perfumes and cosmetics, watches and jewellery, wines and spirits, and...
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Editor’s Note – The Luxury Series – Jan/Feb 2018
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Happy New Year TDS Family! We truly hope that it is starting off well and that you are ready to take 2018 and crush it! (so to speak) :) When someone says this or that is luxury, we automatically equate...
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The Silk Road: Sally Dudmesh – The Symbolism of Jewellery
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Our last post of the year takes us to The Souk in Karen, Nairobi. We walk past the art gallery, through a Wabi-Sabi café filled with books, to find an orange room filled with jewelleries rich in symbolism of different...
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Why You ‘Wood’ Want Statement Structural Jewellery By Nyumbani Design
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*It’s the weekend … we stand by the punny* In a sea of brass designs, you can’t miss the handmade creations from Nyumbani design. The Tanzanian-based jewellery brand not only makes a statement with its distinct paradigm, but also the...
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What DOES Contemporary Jewellery Mean Anyway?
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‘How would you describe your style?’ As a designer, you’re probably going to hear that question throughout your career. Thankfully there are terms in jewellery lingo that can help summarize what category your work falls into. Some of these terms,...
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INSPIRE: Tech & Innovation Concepts in Jewellery You Need to See
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What is your X Factor? That USP that makes a customer or competitor stop in their tracks and give your product their undivided attention. Jewellery, like any other business, is a competitive landscape that battles for customer loyalty. While the...
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SOLE SERIES RECAP - The Designers Studio TDS Voices - online fashion magazine connecting you to the world of fashion and design in Kenya and Africa
HOW DID IT GO? THE SOLE SERIES RECAP
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How can one truly start to recap three months of the most amazing shoe designers and footwear innovations? Not sure, but we will give it a shot. When we started this series, we decided to do 3 months because we...
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INNOVATION FRIDAYS: ASICS Microwave Soles in Seconds
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What if you could cook up your shoes in a matter of seconds? Fifteen to be exact? Sport performance brand, ASICS, has co-developed a new technique that’s turning footwear production notions on its head. Instead of waiting weeks, if not months,...
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GALAGO SHOES: Endless Sandal Options Made in South Africa
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Your everyday wardrobe could be a source of inspiration. For a perfect example, you need not look further than key examples such as the kanga, kikoy or kiondo basket. For the longest time, many of us in the East African...
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Innovation Fridays: Transforming High Heels with just a Click
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When it comes to high heels, there’s universal unanimity that they’re appallingly uncomfortable. No wonder they stopped being a men’s fashion staple in the 1740s. Because it’s simply ludicrous to believe women would give up heels entirely, we’re pleased to...
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Get Inked: Durban-based LACED Customizes Tattoos for Shoes
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South American totem poles [Image: Courtesy of LACED]   In a world of over seven billion people, who wouldn’t want to carve out a little nook of unique existence. With a global market that is increasingly favouring the generic, it...
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