Search Results For "ready to wear"

South African Athleisure Brands You Need To Know
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Athleisure is literally everywhere. You didn’t think the African continent would be left behind on this trend, did you? It’s not often that fashion throws out the ‘beauty is pain’ slogan and makes comfort trendy. Looking and feeling good is...
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Who Is Ruling Athleisure And What Can We Learn From Them?
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If lifestyle is king, athleisure is but a humble servant; a necessary connective vessel. Athleisure labels, new and old, are available in the market today to make this wardrobe staple available across the board. Whether the consumer’s goal is to...
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Material Movements: A Guide to Athleisure Fabrics
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Comfort. Durability. Flexibility. Luxury. These four elements are the mantra of athleisure’s fabrics. As their final product needs to be able to integrate flawlessly into an active and social lifestyle, textiles used to execute athleisure need to support functional and...
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Athleisure Appeal: Why Comfort Got The Couture Treatment
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In 2016, Nike CEO - Mark Parker -  made a bold declaration that “Leggings are the new denim”. And who can discredit that fact? Somehow this style paradox, that combines relaxation and activity, has become popular across the board. Everyone from...
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TDS Creatives: Honey Ogundeyi & The Fashpa
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[Image: Ademola Odunsami]   We’re going to let you in on a well-known secret. There’s more than enough fashion-industry pie to go around. With The African Fashion Industry said be worth over $50bn, and how on-trend African youths are considered...
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Hey Big Spender: Why You Should Consider Men’s Fashion As A Designer
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Menswear finally did it. It got over the preconceived hang-ups, climbed out of the closet and out of the shadows of womenswear. Previously, shopping trips to the then-popular fashion chains proved unsatisfying and the outwardly display of being ‘into fashion’...
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Can You Be A Commercial Success Without Being A Creative Sell-out?
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  https://www.youtube.com/watch?v=R6y9uUSDcZI “The best design is accountable, delivering both creatively and commercially. That’s the very essence of effective design.” That’s how The Design Business Association in the UK summed up successful design today. But hang on, didn’t you become a...
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Fashion Business THIS BUSINESS WE CALL FASHION – Business Series (May-June)
Editor’s Note – Business Series (May-June)
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Editor's Note There really isn’t a need to reiterate what we said before about fashion being a business but hey, one more time wont hurt. I recall moderating a talk for HEVA Fund, “Finance for the Creative Sector” and our...
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The Colourful & Quirky Fusion Style of Kangarui
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As an artist, you never want your work to have the Déjà vu effect on your audience. A pandemic that can be experienced everywhere from biashara street in the Nairobi CBD to the curios in Maasai market. So when you...
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Design Collaboration: Swedish Furniture Giant IKEA gets the African Touch
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IKEA hasn’t always had the best reputation. It may be famous for its Scandinavian design heritage but As IKEA’s design manager, Marcus Engman told the Dezeen in an interview, "We [IKEA] could be misinterpreted as a low-price company doing cheap...
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Trade Routes Furniture Collection by Deepa Dosaja Ltd.
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Once the stainless steel elevator doors open on the second floor of the MK Plaza in Loresho Ridge, you immediately see the opulently carved doors of the Trade Routes Furniture Collection. Inside I meet Ajay Dosaja, dressed in a smart...
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Fascinator, Clutches and Dapper Brothers: Recap on Fashion High Tea 2017
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The 7th edition of the Fashion High Tea (FHT) event went down on Saturday 25th, February 2017 at Zen Garden. The usual suspects of high profile personalities, fashion influencers, models and media converged in the lush gardens on Lower Kabete...
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The Whimsical and Wonderful Pieces of London Fashion Week Fall 2017
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“There are different forms of resistance. Sometimes just the fact that one continues to do what one is doing is also a way of speaking out for something,” Chimamanda Ngozi Adichie. This quote beautifully describes what seems to have been...
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TDS Designer Focus: Cashmere Chic with KSHMR by Kuoni
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There’s a certain level of madness that comes with fashion. We convince ourselves to wear high heel shoes of ankle-snapping capabilities because ‘it really brings the outfit together’. And then, despite the blisters and soul-throbbing pain, we wear them on...
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