Search Results For "packaging"

LADUNNI LAMBO: Juxtaposition Of Culture And Modern Influence Made In Nigeria

by Natalie Kimani|30 July 201830 July 2018|Fashion

Launched in 2016, Ladunni Lambo is a ready-to-wear fashion brand made in Nigeria. Founded by its eponymous creative director, Ladunni Lambo, the brand is quickly attaining awareness through its distinctive unification of cultural motifs and modern silhouettes. From having their...

YSWARA: Curating An Authentic African Luxury Experience

by Natalie Kimani|01 March 201801 March 2018|Business, Design

Located in the Cosmopolitan building at Maboneng in the Johannesburg CBD, there’s a pretty in pink atelier that can easily be mistaken for a fragrance store or an urban lounge. However, this Moroccan-inspired space, accented with totem lamps and Coptic...

OKAPI: The African Unicorn with a Knack for Positive Luxury

by Natalie Kimani|20 February 201820 February 2018|Business, Design

The Okapi, also known as the forest giraffe or zebra giraffe, has always inspired intrigue and curiosity. This antelope’s elusive nature earned it the nickname ‘African Unicorn’ when it was discovered at the turn of the century in the anthropological...

Planet Soles: How Shoe & Footwear Design Are Giving Back

by Natalie Kimani|18 August 201718 August 2017|Design, Fashion

You can’t deny it. From the stream of documentaries such as the Inconvenient Sequel and Before the Flood (The one by Leonardo Dicaprio) to the UN. Framework Convention on Climate Change. (UNFCCC) adopting the Paris Agreement, the planet is in trouble....

soleRebels: Lessons From Ethiopia’s Fastest Growing Shoe Brand

by Natalie Kimani|14 August 201714 August 2017|Africa Feature, Design

Roots. Culture. Tyres. A simple summary of what has become an internationally recognised shoe brand. Founded by Bethlehem Tilahun Alemu, operations began in 2005 in Zenabwork on the outskirts of Addis Ababa; where soleRebels continues to design and produce today....

Rebranding Part II: How To Reposition Your Fashion Brand

by Natalie Kimani|29 May 201729 May 2017|Business, Design

It’s official. The jury deliberated on the reasons to rebrand and they’ve reached a unanimous decision. Your company needs a rebranding, stat! At first, you may be a little intimidated; after all it can be quite the undertaking. However, you’ll...

Brand Bible: How To Develop Your Fashion Style Manual

by Natalie Kimani|22 May 201722 May 2017|Business, Design

Consistency. That’s just one element successful fashion brands have in common. Seasons and trends come and go, but you can still identify a Gucci, Burberry or Alexander McQueen on site. One of the most vital documents that makes this possible...

Between the Seams: What it Costs to be in the Business of Fashion

by Natalie Kimani|03 May 201703 May 2017|Business

From afar, fashion looks like glitz and glamour. What with all the Travel, celebrities, and the element of it being a creative expression outlet. We can see why it’s tempting to take the plunge and start your own fashion brand. ...

Unusual Suspects: Furniture Designers Who Went Unconventional With Fabric

by Natalie Kimani|19 April 201719 April 2017|Design

Wood. Metal. Cotton. Plastic. You’re guaranteed to hear about one of these materials when it comes to furniture design on the continent. And hey, we’re not complaining. There’s absolutely nothing wrong with the tried and tested avenue. But then we...

Let’s talk about Adidas and Eco-friendly shoes, shall we?

by Natalie Kimani|28 November 201628 November 2016|Design, Fashion

If you’re looking for anything second hand but struck out in the likes of Toi market, you’re most likely going to end up in Gikomba market. And if you’re visiting it for the first time, no one can really prepare...

Get Earthy: What’s Fashion’s Ecological Damage?

by Natalie Kimani|25 November 201625 November 2016|Fashion

“I have nothing to wear!” Raise your hands if you’re guilty of uttering these words standing in-front of a jam-packed wardrobe. With the holiday season fresh on the horizon, and Black Friday tempting us with all its bargains, it’s tempting...

Kipato Unbranded: Creating a Story of Beauty and Empowerment.

by Natalie Kimani|12 August 201621 October 2016|Fashion, Features

Why they chose the name Kipato Unbranded: Kipato: Kiswahili word for income. This underscores the social justice core of the enterprise. We ensure that our artists are empowered by their work and receive fair wages for their creativity. From its...

Marketing your fashion brand

by The Designers Studio|28 October 201521 October 2016|Business

Fashion is a competitive industry; having great prices and unique products is just the start. What ultimately pushes your business to success is your marketing strategy. Generally, fashion marketing is pushing your products by using coordinated elements such as advertising,...

Pricing: Strategies and justification

by The Designers Studio|23 October 201521 October 2016|Business

One of the most challenging areas in setting up a fashion business is determining the right marketable prices for your goods. Fair and effective prices are ones that can be justified based on the quality of goods being sold, your...

1 2 Next