Adidas

MARCHAY LINDEROTH: From Salon To Set & Everything In-between
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“Where do you see yourself in five years?” Cape-town hairstylist, Marchay Linderoth was asked by her then employer. ‘To be honest, I won’t be working for you’. At the age of 21, Linderoth knew that she didn’t want to be...
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INNOVATION FRIDAYS: ASICS Microwave Soles in Seconds
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What if you could cook up your shoes in a matter of seconds? Fifteen to be exact? Sport performance brand, ASICS, has co-developed a new technique that’s turning footwear production notions on its head. Instead of waiting weeks, if not months,...
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Walking In 3D: Get Inspired By These Shoes Printing The Way Forward
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When you talk about fashion and innovation, 3D technology is never far behind. With its products increasingly permeating how we approach concepts and design, it was bound to make its way into a multitude of varying industries. In our Fashion...
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Who Is Ruling Athleisure And What Can We Learn From Them?
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If lifestyle is king, athleisure is but a humble servant; a necessary connective vessel. Athleisure labels, new and old, are available in the market today to make this wardrobe staple available across the board. Whether the consumer’s goal is to...
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Let’s talk about Adidas and Eco-friendly shoes, shall we?
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If you’re looking for anything second hand but struck out in the likes of Toi market, you’re most likely going to end up in Gikomba market. And if you’re visiting it for the first time, no one can really prepare...
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The Next Black Documentary - Future of Fashion
The Next Black Documentary – Future of Fashion
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'The Next Black' is a documentary film that explores the future of clothing. Watch as we meet with some of the most innovative companies on the planet to get their opinion on clothing and its future, including: heroes of sustainability,...
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