anti-laws of marketing

The Anti-Laws Part II: Advertising, Pricing & Why Luxury Shouldn’t Sell
However way you slice it, luxury plays a function in social stratification. It’s this sociological dimension that makes traditional marketing techniques detrimental for luxury brands and goods. From the first phase of Anti-laws we discussed in the previous posts, we...
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The Anti-Laws Part I: Because Luxury Has Its Own Marketing Rules
Pull up a seat and throw out your book on traditional laws of marketing. Because, if you’re about the luxury game, there’s a new rulebook you need to play by.  Thanks to the anthropological, sociological and historical bases of luxury,...
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