Athleisure Appeal: Why Comfort Got The Couture Treatment
In 2016, Nike CEO - Mark Parker -  made a bold declaration that “Leggings are the new denim”. And who can discredit that fact? Somehow this style paradox, that combines relaxation and activity, has become popular across the board. Everyone from...
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‘Super’ Model Effect: in an industry with one-hit wonders how do you have that staying power?
||, “One day you’re in and the next day you’re out.” A phrase made popular by Heidi Klum on the hit show Project Runway rings true for the entire fashion industry. And with modern society so addicted to novelty, the...
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