Fashion

What Are You Wearing: Is Celebrity Endorsement For Your Fashion Brand?
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https://www.youtube.com/watch?v=uW5snNy4wh0   “Celebrity endorsements can be a double-edged promotional sword.” Authors, Alan R. Miciak and William L. Shanklin, wrote those words in their article ‘Choosing Celebrity Endorsers’ that was published in Marketing Management, Vol. 3, in 1994. A quote that...
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Rebranding Part II: How To Reposition Your Fashion Brand
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It’s official. The jury deliberated on the reasons to rebrand and they’ve reached a unanimous decision. Your company needs a rebranding, stat! At first, you may be a little intimidated; after all it can be quite the undertaking. However, you’ll...
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Know Your Audience: How to Identify your Fashion Target Market
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Tell it on the mountains, your product has arrived! But who are you telling exactly? If your answer usually sounds like ‘it’s for women between 18 and 50 who’s part of the middle or upper class’ we’ve got some work...
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Fashion Business THIS BUSINESS WE CALL FASHION – Business Series (May-June)
Editor’s Note – Business Series (May-June)
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Editor's Note There really isn’t a need to reiterate what we said before about fashion being a business but hey, one more time wont hurt. I recall moderating a talk for HEVA Fund, “Finance for the Creative Sector” and our...
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TDS Designer Focus: The Serene Escape with Aman Lamu
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  [Image: Courtesy of Aman Lamu]   We know a place, where no cars go. Where the narrow streets remain unchanged, whispering their traditions and customs in a society that’s built on respect for the past. Lamu Town began in...
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TDS Designer Focus: The Jazzy Leather Creations of WAZAWAZI  
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It’s always better to watch people in their natural habitat. Well, in this case, leather products. In a glass-like box, in-between a cosmetics store and a coffee shop lies the Wazawazi store at Valley Arcade. Having come in early, I...
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TDS Designer Focus: Le Collane Di Betta
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Someone once said that jewellery, like biographies, is a story that tells the many chapters of our lives. What better way to punctuate that than with statement pieces that border on art? Elisabetta Capolino, with her rich Italian design background...
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TDS CREATIVES: Cheick Diallo Turning Furniture into Inimitable Art Expression  
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  [Image: Design Newtwork Africa / Cheick Diallo]   “I don’t have an interest in design if it is only to remake that which already exists.” The powerful quote by Malian designer, Cheick Diallo, best describes the impeccable furniture and objects...
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TDS CREATIVES: Ashley Heather’s Conscience Charms
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[Image: Courtesy of Ashley Heather]   What do you get when you mix precious metals with circuit boards? The artisanal jewellery by designer Ashley Heather. In her small studio based in South Africa, she has combined the unique, techie element...
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#TDSCREATIVES: THE SURREAL SELLY RABY KANE STYLE
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AW17 [Image: Selly Raby Kane]   Fashion has always been a great portal for storytelling and art-expression. A fact that Selly Raby Kane has been reiterating since the launch of her eponymous brand in 2012. The Senegalese designer is considered...
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Get Eco-friendly with it! These African Fashion Brands are…
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For the past month and a half we’ve looked at the good, the bad and the downright ugly when it comes to fashion and its environmental impact. I know, how something can be so pretty and so downright hideous underneath...
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HELL BENT FOR LEATHER
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‘It is real leather, come and see!’ urges an Egyptian merchant, as he strikes a lighter and runs the flame over the black gladiator sandals I had glanced at just a few moments earlier.  He invites me to feel the...
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Speaking for Forests: you’ve got trees in your clothes.
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  https://youtu.be/-XX043BCx1E If you’re just finding out this news, you’re not alone. There are quite a few fashion designers, clothing brands and even apparel manufacturers that aren’t actually aware that stylish fabric can come from trees. Or that some of...
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Let’s talk about Adidas and Eco-friendly shoes, shall we?
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If you’re looking for anything second hand but struck out in the likes of Toi market, you’re most likely going to end up in Gikomba market. And if you’re visiting it for the first time, no one can really prepare...
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