Fashion

#TDSVoices: African Models dominating the Fashion Scene Part I
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The modelling industry is one tough cookie to crack; especially if you want to play in the big leagues. However, we’ve seen the likes of Alek Wek, Iman, and Oluchi Onweagba not only walk the runways for the biggest fashion...
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Curves Ahead: Meet the Kenyan Plus Size fashion hub
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Six. That’s the entire plus-size model representation at the recently concluded Fall 2016 Fashion Weeks in London, Paris, Milan and New York City combined.  Despite the drop in plus-size models at the Mecca of Fashion Shows, the fight for inclusion...
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TDS Voices: Model – Philomena Kwao
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In the highly anticipated Sports Illustrated Swimsuit Issue 2016, runs an ad launched by plus-size swimwear retailer - Swimsuits for All - that has already caught mass attention. The #swimsexy campaign features top plus-size model Ashley Graham, 56 year old...
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The Bonsu’s: Fashion is in their Genes
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You know what they say: Family first! The international fashion world plays by the same rules with siblings and big family names dominating the scene. From siblings such as Poppy and Cara Delevingne, to Gigi and Bella Hadid who have been...
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Model Behaviour part II: Letoya’s top tips 
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Listen up models. Letoya Johnstone is here to give you that all important advise that agencies charge a pretty penny for. Your mission if you choose to embrace it is to shine at your next casting call and well beyond...
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Model Behaviour part I: As Letoya sees it
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When Letoya Johnson walks into the room, you know Letoya has arrived; a trait that has probably been perfected by being in the fashion industry for 10 years. Started out as a model before branching into runway catwalk coaching and choreography, runway...
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Is that Modelling Agency Legit?
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The idea was simple. All they needed to do was hire a studio in a convenient part of the central business district and market their open call for new models heavily on social media. With that, they’re agency was born...
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Industry Unregulated Part II
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Supermodel. Almost every girl has had a thought of what it would be to take to the runway or work the camera for a high fashion shoot. For Paynette Joan Nyawara, Gloria Baraza and Winnie Michaels, who have 14 years’...
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Body Talk
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“You can never be too rich or too thin.” ~ Wallis Simpson. In the luxurious world of fashion, that seems to be the ultimate dream with the latter putting the models through physical and psychological hell. In an August 2015...
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Hyper Sexualisation in the Fashion Industry
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Look at this picture. It’s basically the same product but they chose to market it differently. And for what reason? Sex sells. We’ve been told that time and time again [thanks Sigmund Freud]. And honestly, with the kind of content...
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‘Super’ Model Effect: in an industry with one-hit wonders how do you have that staying power?
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https://www.youtube.com/watch?v=Vw9LOrHU8JI “One day you’re in and the next day you’re out.” A phrase made popular by Heidi Klum on the hit show Project Runway rings true for the entire fashion industry. And with modern society so addicted to novelty, the...
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Here’s why we need models…
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“Models are just glorified clothes hangers.” This is a popular phrase that has been used by audiences, stylists and even high profiled models such as Twiggy. There’s a lot of debate if modelling can be considered a real profession; from...
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TDS ‘African Fashion Bloggers to Follow’ 2016
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As the rest of the Fashion world turns to the African continent for inspiration, so should your Instagram feed. Here are some of the continent's bloggers that caught our attention for giving off all that sartorial inspiration and then some....
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TDS Meets: Nancie Mwai
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Nancie Mwai. It’s impossible to get through a fashion blogging series without her name popping up a few times. For good reason of course. Her first blog, The Fashion Notebook, was the premier dive into the world of Kenyan fashion...
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