Gucci

Kenyan Luxury Market: Here’s Why International Brands Have Arrived

by Natalie Kimani|08 February 201807 February 2018|Business, Fashion

Whether you’re a designer, fashion consumer or luxury enthusiast, you may have thought 'does Kenya really have a luxury market?'. It’s one thing to read about existing luxury brands and markets that are established on other continents. It's another to...

Brand Stretching: How Luxury Diversifies Its Portfolio

by Natalie Kimani|05 February 201805 February 2018|Business, Fashion

“Do not try to do everything. Do one thing well.” ~ Steve Jobs In layman terms, that could easily translate to ‘Stick to your lane!’ It’s necessary for luxury brands to align themselves to a specific universe or territory that...

Fighting the Fakes: How Luxury Combats The Counterfeit Threat

by Natalie Kimani|01 February 201831 January 2018|Business, Fashion

Every great story has a nemesis. Batman has the Joker, Mufasa from the Lion King had his brother Scar, and Jack from the Titanic had Rose and her inability to share a plank (NO, we won’t let this go). So,...

Fashion is a business; think like an entrepreneur

by The Designers Studio|06 October 201521 October 2016|Business

There seems to be a misconception about fashion. Fashion is more than just glamour, glitz and who wore it best on the red carpet. Fashion is a multibillion-dollar industry that has significant influence on the economical and societal aspect of...