House of Chanel

Stylistic identity #Business Talk #TDSvoices
Stylistic identity
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Stylistic identity, like branding, is a powerful tool that is vital for differentiation and for preventing imitation from other competitors. Branding encompasses stylistic identity, which includes stylistic and aesthetic codes of a brand, ranging from colors, products and apparel. Even...
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First hand visit to the House of Lesage – Appreciating Craftmanship and Couture
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Author: Maryanne Njeri Maina | An MBA student in Luxury Brand Management at HEC School of Management in Paris – Twitter: @njerimaina. E: laluxeuniverse@gmail.com __________________________ This week, my luxury class was held at the Maison (House) of Lesage in Paris, the temple...
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