What Are You Wearing: Is Celebrity Endorsement For Your Fashion Brand?
https://www.youtube.com/watch?v=uW5snNy4wh0 “Celebrity endorsements can be a double-edged promotional sword.” Authors, Alan R. Miciak and William L. Shanklin, wrote those words in their article ‘Choosing Celebrity Endorsers’ that was published in Marketing Management, Vol. 3, in 1994. A quote that...
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