Luxury

First hand visit to the House of Lesage – Appreciating Craftmanship and Couture
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Author: Maryanne Njeri Maina | An MBA student in Luxury Brand Management at HEC School of Management in Paris – Twitter: @njerimaina. E: laluxeuniverse@gmail.com __________________________ This week, my luxury class was held at the Maison (House) of Lesage in Paris, the temple...
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The Next Level in Luxury: Personalization of the Luxury Object
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Author: Maryanne Njeri Maina | An MBA student in Luxury Brand Management at HEC School of Management in Paris – Twitter: @njerimaina. E: laluxeuniverse@gmail.com __________________________ When an individual enters into the universe of luxury and starts purchasing objects such as apparel, majority...
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Power of the Fashion Film
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We have probably seen quite a few fashion films but have you ever thought of its importance? Not only does a fashion film have the power to influence a generation, inspire but most importantly as a focal point in selling....
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Mimimalism in Luxury Fashion
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Author: Maryanne Njeri Maina | An MBA student in Luxury Brand Management at HEC School of Management in Paris – Twitter: @njerimaina. E: laluxeuniverse@gmail.com __________________________ Luxury is a culture, which means you have to understand it to be able to practice it...
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When Technology Met Luxury
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Author: Maryanne Njeri Maina | An MBA student in Luxury Brand Management at HEC School of Management in Paris – Twitter: @njerimaina. E: laluxeuniverse@gmail.com __________________________ Above picture: Source: Uprising Movements, Business of Fashion For several years selling of luxury goods online was...
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Introducing Enzi Footwear- A teaser on this luxury sneaker footwear brand
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The Enzi Footwear is the creation of four friends brought together for the love of sneakers with a passion to change the perception of Africa. Azi is the Operations Manager stationed in Addis Ababa, Christian is the “globe trotting salesman,...
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Adèle Dejak Unites Style and Substance
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The Adèle Dejak brand creates handmade fashion accessories for the "modern, sophisticated and multidimensional woman." Adèle Dejak is inspired by African shapes, textures and techniques to create the high fashion statement designs that are equally art pieces. "Work hard and...
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Sara Karay- Earth, Wind, Fire and Water: Inspired by the natural elements
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Sarakaray is a Kenyan based luxury clothing/fashion brand that is bold, exquisite, out of the box and high end. Launched in 2012, she set out to revolutionize the Kenyan fashion industry. Sarakaray blends bold, extravagant prints with subtle hues; and...
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Is Kenya ready for the exclusive world of luxury?
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In case you had missed this article posted in the Business Daily on 24 February 2014, we received consent from the author, Maryanne Njeri Maina to post her article here. She touches on issues of luxury, haute couture and what that...
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