Prada

Kenyan Luxury Market: Here’s Why International Brands Have Arrived
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Whether you’re a designer, fashion consumer or luxury enthusiast, you may have thought  'does Kenya really have a luxury market?'. It’s one thing to read about existing luxury brands and markets that are established on other continents. It's another to...
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Fighting the Fakes: How Luxury Combats The Counterfeit Threat
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Every great story has a nemesis. Batman has the Joker, Mufasa from the Lion King had his brother Scar, and Jack from the Titanic had Rose and her inability to share a plank (NO, we won’t let this go). So,...
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Yeah, You’ve Been Using ‘Haute Couture’ All Wrong
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There are lanes in luxury. If we can back track a little bit, ‘The Anatomy Of The Luxury Fashion Brand’ identified the four principal categories of luxury goods to be perfumes and cosmetics, watches and jewellery, wines and spirits, and...
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Video Fashion Editorial Campaigns/Films we loved this year… 2013
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Over the year, there have been some notable fashion editorial video campaigns that we have loved. We want to take this time to recap some of the those and share them with you here. 1. Dior: Versailles Campaign The Château...
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