Ralph Lauren

Brand Stretching: How Luxury Diversifies Its Portfolio
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“Do not try to do everything. Do one thing well.” ~ Steve Jobs In layman terms, that could easily translate to ‘Stick to your lane!’ It’s necessary for luxury brands to align themselves to a specific universe or territory that...
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The Future Of Athleisure: This Is The Feedback You Need To Know
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What do we want? Athleisure! How do we want it? Well, according to the latest report from Trendalytics, published in June 2017, we have some defined needs and wants. Which, as a designer, is great news. While locally produced athleisure...
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Era of Appropriation
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Design Deja Vu I’ve seen this before. This is not a feeling anyone should have watching Fashion Week; especially since these collections are supposed to be new, innovative, and thought provoking. They’ve got people talking, alright, but not in the...
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