Uru Diamonds

Stylistic identity #Business Talk #TDSvoices
Stylistic identity
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Stylistic identity, like branding, is a powerful tool that is vital for differentiation and for preventing imitation from other competitors. Branding encompasses stylistic identity, which includes stylistic and aesthetic codes of a brand, ranging from colors, products and apparel. Even...
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Fashion Brandiing 101 #Business Talk #TDSvoices
Fashion Branding 101
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How important do you think branding is? To answer that, think of C­alvin Klein, Puma, Nike, Levi's and Gucci; do they all create an image in your head? Branding is essential and can propel your business to unfathomable success if...
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Uru Diamonds – Unique Jewelry from Tanzania
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On one of our breaks from Swahili Fashion Week Tanzania 2013, we discovered Uru Diamonds in Slipway Shopping Plaza in Dar es Salaam. Drawn by the Maasai clad shop assistant who was incredibly welcoming, the serene aura and set up...
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