Athleisure

The Future Of Athleisure: This Is The Feedback You Need To Know

by Natalie Kimani|28 July 201728 July 2017|Design, Fashion

What do we want? Athleisure! How do we want it? Well, according to the latest report from Trendalytics, published in June 2017, we have some defined needs and wants. Which, as a designer, is great news. While locally produced athleisure...

EA Flavour: Here’s How Kenyan Designers Do Athleisure

by Natalie Kimani|26 July 201726 July 2017|Design, Fashion

It’s no secret that Kenyans dominate in the world of Athletics. But just because you’re not smashing world records doesn’t mean you can’t get into the athleisure and own the trend. Or make your own designs for that matter. A...

West African Moves: 3 Athleisure Brands Inspired By Nigeria

by Natalie Kimani|21 July 201721 July 2017|Design, Fashion

Our next top on our Athleisure tour takes us to Nigeria. A country with more than 250 ethnic groups and an estimated population of over 186million, we’re secretly disappointed that we didn’t find a jollof rice inspired line. However, these...

South African Athleisure Brands You Need To Know

by Natalie Kimani|19 July 201719 July 2017|Design, Fashion

Athleisure is literally everywhere. You didn’t think the African continent would be left behind on this trend, did you? It’s not often that fashion throws out the ‘beauty is pain’ slogan and makes comfort trendy. Looking and feeling good is...

Who Is Ruling Athleisure And What Can We Learn From Them?

by Natalie Kimani|17 July 201717 July 2017|Business, Fashion

If lifestyle is king, athleisure is but a humble servant; a necessary connective vessel. Athleisure labels, new and old, are available in the market today to make this wardrobe staple available across the board. Whether the consumer’s goal is to...

Material Movements: A Guide to Athleisure Fabrics

by Natalie Kimani|14 July 201714 July 2017|Design, Fashion

Comfort. Durability. Flexibility. Luxury. These four elements are the mantra of athleisure’s fabrics. As their final product needs to be able to integrate flawlessly into an active and social lifestyle, textiles used to execute athleisure need to support functional and...

Athleisure Appeal: Why Comfort Got The Couture Treatment

by Natalie Kimani|12 July 201712 July 2017|Business, Fashion

In 2016, Nike CEO - Mark Parker - made a bold declaration that “Leggings are the new denim”. And who can discredit that fact? Somehow this style paradox, that combines relaxation and activity, has become popular across the board. Everyone from...

Life Of Athleisure: What Is This Fashion Trend Anyway?

by Natalie Kimani|10 July 201710 July 2017|Design, Fashion

Remember when leggings weren’t considered pants? It seems like that was lifetime ago; before statement leggings were a thing, investing in your comfort became fashion forward and you’re more than encouraged to show off your bra. Thanks to millennials, the...

Why Athleisure? July Series

by The Designers Studio|07 July 201707 July 2017|Design, Fashion

Editor's Note So what's the store with athleisure anyway? Why athleisure? No one can deny that we are in an age of activity. From Michelle Obama’s Let's Move! initiative, to the Back to Nature movement in Kenya moving you to juice yourself...