Louis Vuitton

Kenyan Luxury Market: Here’s Why International Brands Have Arrived

by Natalie Kimani|08 February 201807 February 2018|Business, Fashion

Whether you’re a designer, fashion consumer or luxury enthusiast, you may have thought 'does Kenya really have a luxury market?'. It’s one thing to read about existing luxury brands and markets that are established on other continents. It's another to...

Fighting the Fakes: How Luxury Combats The Counterfeit Threat

by Natalie Kimani|01 February 201831 January 2018|Business, Fashion

Every great story has a nemesis. Batman has the Joker, Mufasa from the Lion King had his brother Scar, and Jack from the Titanic had Rose and her inability to share a plank (NO, we won’t let this go). So,...

The Imitation Game: Could Counterfeits Be A Good Thing For Luxury?

by Natalie Kimani|30 January 201830 January 2018|Business, Fashion

Two years before we were all wrapped up in the panic of Y2K, The Federal Bureau of Investigation (FBI) made a prediction. Counterfeiting would become THE crime of the 21st Century. Two decades later and the knock off industry is...

The Anti-Laws Part III: The Last 8 Luxury Marketing Rules

by Natalie Kimani|27 January 201826 January 2018|Business

There’s nothing normal or typical about luxury. They intentionally take it to an extreme that invokes desire and dreams. Part II of the anti-laws finally explained why luxury hides their price tags, gradually raise their prices and will never coax...

The Future Of Athleisure: This Is The Feedback You Need To Know

by Natalie Kimani|28 July 201728 July 2017|Design, Fashion

What do we want? Athleisure! How do we want it? Well, according to the latest report from Trendalytics, published in June 2017, we have some defined needs and wants. Which, as a designer, is great news. While locally produced athleisure...

Louis Vuittion Spirit of Travel Ad Campaign

Experience travel with Louis Vuitton – Fashion Films worth watching one more time

by The Designers Studio|11 July 201411 July 2014|Fashion, Videos

Louis Vuitton Presents The Spirit of Travel Campaign Film “Return to a time when travel itself was a destination. Getting there was not as important as the experience of going. There is not such thing as a destination because the...

The Next Level in Luxury: Personalization of the Luxury Object

by The Designers Studio|23 May 201423 May 2014|Fashion, Opinion

Author: Maryanne Njeri Maina | An MBA student in Luxury Brand Management at HEC School of Management in Paris – Twitter: @njerimaina. E: laluxeuniverse@gmail.com __________________________ When an individual enters into the universe of luxury and starts purchasing objects such as apparel, majority...

Video Fashion Editorial Campaigns/Films we loved this year… 2013

by The Designers Studio|24 December 201322 March 2016|Fashion, Opinion

Over the year, there have been some notable fashion editorial video campaigns that we have loved. We want to take this time to recap some of the those and share them with you here. 1. Dior: Versailles Campaign The Château...