Luxury

YSWARA: Curating An Authentic African Luxury Experience
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Located in the Cosmopolitan building at Maboneng in the Johannesburg CBD, there’s a pretty in pink atelier that can easily be mistaken for a fragrance store or an urban lounge. However, this Moroccan-inspired space, accented with totem lamps and Coptic...
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LUXURY FEATURE: Taibo Bacar. Semi-colon
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If there is a list of African designers that require little to no introduction, Taibo Bacar is certainly on it. We first spoke (read gushed) about this designer from Mozambique in our 2015 article titled, ‘Africa Feature: Taibo Bacar. Full...
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Kenyan Luxury Market: Here’s Why International Brands Have Arrived
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Whether you’re a designer, fashion consumer or luxury enthusiast, you may have thought  'does Kenya really have a luxury market?'. It’s one thing to read about existing luxury brands and markets that are established on other continents. It's another to...
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Brand Stretching: How Luxury Diversifies Its Portfolio
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“Do not try to do everything. Do one thing well.” ~ Steve Jobs In layman terms, that could easily translate to ‘Stick to your lane!’ It’s necessary for luxury brands to align themselves to a specific universe or territory that...
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The Imitation Game: Could Counterfeits Be A Good Thing For Luxury?
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Two years before we were all wrapped up in the panic of Y2K, The Federal Bureau of Investigation (FBI) made a prediction. Counterfeiting would become THE crime of the 21st Century. Two decades later and the knock off industry is...
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The Anti-Laws Part III: The Last 8 Luxury Marketing Rules
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There’s nothing normal or typical about luxury. They intentionally take it to an extreme that invokes desire and dreams. Part II of the anti-laws finally explained why luxury hides their price tags, gradually raise their prices and will never coax...
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The Anti-Laws Part II: Advertising, Pricing & Why Luxury Shouldn’t Sell
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However way you slice it, luxury plays a function in social stratification. It’s this sociological dimension that makes traditional marketing techniques detrimental for luxury brands and goods. From the first phase of Anti-laws we discussed in the previous posts, we...
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The Anti-Laws Part I: Because Luxury Has Its Own Marketing Rules
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Pull up a seat and throw out your book on traditional laws of marketing. Because, if you’re about the luxury game, there’s a new rulebook you need to play by.  Thanks to the anthropological, sociological and historical bases of luxury,...
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Yeah, You’ve Been Using ‘Haute Couture’ All Wrong
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There are lanes in luxury. If we can back track a little bit, ‘The Anatomy Of The Luxury Fashion Brand’ identified the four principal categories of luxury goods to be perfumes and cosmetics, watches and jewellery, wines and spirits, and...
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Hallmarks of Luxury: What Makes It Tick & What Doesn’t
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If we rounded up every style icon to date and asked them to define luxury, we’d have: Catchphrases for days Very varied opinions That’s partly because luxury is such a multifaceted and complex subject. It’s an idiosyncratic topic that will...
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The Definition of Luxury With A Side Of History
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The term ‘Luxury’ easily conjures up images of opulence and exclusivity. But when asked to define it, experts and influencers can’t seem to come to a consensus of what the official narrative is supposed to be. The dictionary definitions tend...
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Editor’s Note – The Luxury Series – Jan/Feb 2018
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Happy New Year TDS Family! We truly hope that it is starting off well and that you are ready to take 2018 and crush it! (so to speak) :) When someone says this or that is luxury, we automatically equate...
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LULEA: Luxury with a Purpose
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Luxury is often associated with exclusion. However award-winning, internationally acclaimed premium leather and accessories designer, Edmond Chesneau, has had a different approach to the craft. The master craftsman was inspired to start Luxury Leather Africa (LULEA) and the ‘Centre of...
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ADELE DEJAK #MyHeatBeatsAfrica Redefining African Identity.The leading luxury African accessories brand Adele Dejak recently launched the brand’s campaign #MyHeartBeatsAfrica on 7th May 2015. The campaign invites everyone to celebrate Africa’s extensive diversity, to embrace their African identity and share positive African vibes. It’s no wonder that as TDS, we are in full support.
ADELE DEJAK #MyHeatBeatsAfrica Redefining African Identity
||,
The leading luxury African accessories brand Adele Dejak recently launched the brand’s campaign #MyHeartBeatsAfrica on 7th May 2015. The campaign invites everyone to celebrate Africa’s extensive diversity, to embrace their African identity and share positive African vibes. It’s no wonder...
continue reading