Fashion

Editor’s Note
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NEW YEAR – NEW LOVES Series There is something magical and exciting about a new year. New year brings new opportunities, new dreams, new goals, new ideas and new things to fall in love with. Well, we at TDS are also...
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Editor’s Note – The Textile Series #tdsvoices
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Ladies and Gentlemen – welcome to the end of the year. I can’t believe that we will be saying Merry Christmas and Happy New Year let alone getting used to writing 2019 very soon. Until then though, we have 2...
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Taofeek Abijako
Taofeek Abijako: Nigerian-born designer is HEAD OF STATE
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The year was 2016 and Taofeek Abijako was a 17 year old teen embarking on a remarkable expedition. He launched Head Of State, a design company that would focus on fashion, furniture, art installation and product design. But this wouldn’t...
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EKTA: Vivid & Playful & Bold, Oh My! Made In South Africa
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Welcome to EKTA. A South African clothing line that celebrates life, playfulness and sophistication through design. After three years of running her fashion business part time, as she honed her design skills, she finally went all in with EKTA, launching...
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Newcomers Series – New kids on the block – Editor’s Note
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Is this really Kenyan? One of the many frequent questions we get in the store that we are most proud of. Why? Because we get to change the perception of what a Kenyan designer is and when we keep uncovering...
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Hairspiration: The Salooni Project On Hair Perception And Acceptance
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Raise your hand if you’ve ever walked into a market place and a salon attendant has proclaimed that they can fix your hair. That there truly must be something wrong with your tresses and they are the ones to whip...
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The Mane Matters: Becoming An Editorial Hair Stylist
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So, you’re a trained hair professional looking for a challenge? Perhaps editorial styling could be the niche for you. Behind the scenes, in between the MUA station and the racks of clothes, sits the editorial hair stylist. Working with the...
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The Anti-Laws Part II: Advertising, Pricing & Why Luxury Shouldn’t Sell
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However way you slice it, luxury plays a function in social stratification. It’s this sociological dimension that makes traditional marketing techniques detrimental for luxury brands and goods. From the first phase of Anti-laws we discussed in the previous posts, we...
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The Definition of Luxury With A Side Of History
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The term ‘Luxury’ easily conjures up images of opulence and exclusivity. But when asked to define it, experts and influencers can’t seem to come to a consensus of what the official narrative is supposed to be. The dictionary definitions tend...
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Why You ‘Wood’ Want Statement Structural Jewellery By Nyumbani Design
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*It’s the weekend … we stand by the punny* In a sea of brass designs, you can’t miss the handmade creations from Nyumbani design. The Tanzanian-based jewellery brand not only makes a statement with its distinct paradigm, but also the...
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Life Of Athleisure: What Is This Fashion Trend Anyway?
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Remember when leggings weren’t considered pants? It seems like that was lifetime ago; before statement leggings were a thing, investing in your comfort became fashion forward and you’re more than encouraged to show off your bra. Thanks to millennials, the...
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RTW Fashion Like A Boss: Vivo Activewear’s Wandia Gichuru
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"Let’s take Made in Kenya to a whole new level!” Words the co-founder and manager of Vivo Activewear, Wandia Gichuru, confidently champions on their dynamic website. Since 2011, this ready-to-wear (RTW) brand has steadily grown from an idea to a...
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Loaning your Fashion to Stylists and Publications? You Need This!
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Prominence. It’s one of the most strived for elements of success in fashion industry. The great thing about the fashion industry is that there are creatives such as fashions stylists and photographers who can help nudge a little further into...
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Hey Big Spender: Why You Should Consider Men’s Fashion As A Designer
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Menswear finally did it. It got over the preconceived hang-ups, climbed out of the closet and out of the shadows of womenswear. Previously, shopping trips to the then-popular fashion chains proved unsatisfying and the outwardly display of being ‘into fashion’...
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