Fashion

by The Designers Studio|05 February 201924 September 2019|Africa Feature, Fashion, Features, Opinion

NEW YEAR – NEW LOVES Series There is something magical and exciting about a new year. New year brings new opportunities, new dreams, new goals, new ideas and new things to fall in love with. Well, we at TDS are also...

Editor’s Note – The Textile Series #tdsvoices

by The Designers Studio|06 November 201806 November 2018|Africa Feature, Design, Fashion

Ladies and Gentlemen – welcome to the end of the year. I can’t believe that we will be saying Merry Christmas and Happy New Year let alone getting used to writing 2019 very soon. Until then though, we have 2...

Taofeek Abijako: Nigerian-born designer is HEAD OF STATE

by Natalie Kimani|13 August 201813 August 2018|Design, Fashion

The year was 2016 and Taofeek Abijako was a 17 year old teen embarking on a remarkable expedition. He launched Head Of State, a design company that would focus on fashion, furniture, art installation and product design. But this wouldn’t...

EKTA: Vivid & Playful & Bold, Oh My! Made In South Africa

by Natalie Kimani|26 July 201826 July 2018|Fashion

Welcome to EKTA. A South African clothing line that celebrates life, playfulness and sophistication through design. After three years of running her fashion business part time, as she honed her design skills, she finally went all in with EKTA, launching...

Newcomers Series – New kids on the block – Editor’s Note

by The Designers Studio|16 July 201816 July 2018|Business, Design, Fashion

Is this really Kenyan? One of the many frequent questions we get in the store that we are most proud of. Why? Because we get to change the perception of what a Kenyan designer is and when we keep uncovering...

Hairspiration: The Salooni Project On Hair Perception And Acceptance

by Natalie Kimani|19 May 201816 July 2018|Beauty, Features

Raise your hand if you’ve ever walked into a market place and a salon attendant has proclaimed that they can fix your hair. That there truly must be something wrong with your tresses and they are the ones to whip...

The Mane Matters: Becoming An Editorial Hair Stylist

by Natalie Kimani|18 May 201816 July 2018|Beauty

So, you’re a trained hair professional looking for a challenge? Perhaps editorial styling could be the niche for you. Behind the scenes, in between the MUA station and the racks of clothes, sits the editorial hair stylist. Working with the...

The Anti-Laws Part II: Advertising, Pricing & Why Luxury Shouldn’t Sell

by Natalie Kimani|25 January 201825 January 2018|Business, Fashion

However way you slice it, luxury plays a function in social stratification. It’s this sociological dimension that makes traditional marketing techniques detrimental for luxury brands and goods. From the first phase of Anti-laws we discussed in the previous posts, we...

The Definition of Luxury With A Side Of History

by Natalie Kimani|17 January 201817 January 2018|Business

The term ‘Luxury’ easily conjures up images of opulence and exclusivity. But when asked to define it, experts and influencers can’t seem to come to a consensus of what the official narrative is supposed to be. The dictionary definitions tend...

Why You ‘Wood’ Want Statement Structural Jewellery By Nyumbani Design

by Natalie Kimani|15 December 201715 January 2018|Design, Fashion

*It’s the weekend … we stand by the punny* In a sea of brass designs, you can’t miss the handmade creations from Nyumbani design. The Tanzanian-based jewellery brand not only makes a statement with its distinct paradigm, but also the...

Life Of Athleisure: What Is This Fashion Trend Anyway?

by Natalie Kimani|10 July 201710 July 2017|Design, Fashion

Remember when leggings weren’t considered pants? It seems like that was lifetime ago; before statement leggings were a thing, investing in your comfort became fashion forward and you’re more than encouraged to show off your bra. Thanks to millennials, the...

RTW Fashion Like A Boss: Vivo Activewear’s Wandia Gichuru

by Natalie Kimani|30 June 201730 June 2017|Business, Fashion

"Let’s take Made in Kenya to a whole new level!” Words the co-founder and manager of Vivo Activewear, Wandia Gichuru, confidently champions on their dynamic website. Since 2011, this ready-to-wear (RTW) brand has steadily grown from an idea to a...

Loaning your Fashion to Stylists and Publications? You Need This!

by Natalie Kimani|16 June 201716 June 2017|Business, Fashion

Prominence. It’s one of the most strived for elements of success in fashion industry. The great thing about the fashion industry is that there are creatives such as fashions stylists and photographers who can help nudge a little further into...

Hey Big Spender: Why You Should Consider Men’s Fashion As A Designer

by Natalie Kimani|14 June 201714 June 2017|Business, Fashion

Menswear finally did it. It got over the preconceived hang-ups, climbed out of the closet and out of the shadows of womenswear. Previously, shopping trips to the then-popular fashion chains proved unsatisfying and the outwardly display of being ‘into fashion’...

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