Business of Fashion

Editor’s Note
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NEW YEAR – NEW LOVES Series There is something magical and exciting about a new year. New year brings new opportunities, new dreams, new goals, new ideas and new things to fall in love with. Well, we at TDS are also...
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The Anti-Laws Part III: The Last 8 Luxury Marketing Rules
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There’s nothing normal or typical about luxury. They intentionally take it to an extreme that invokes desire and dreams. Part II of the anti-laws finally explained why luxury hides their price tags, gradually raise their prices and will never coax...
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Yeah, You’ve Been Using ‘Haute Couture’ All Wrong
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There are lanes in luxury. If we can back track a little bit, ‘The Anatomy Of The Luxury Fashion Brand’ identified the four principal categories of luxury goods to be perfumes and cosmetics, watches and jewellery, wines and spirits, and...
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The Sole Series #tdsvoices Editor's Note
Shoes anyone? The Sole Series – Editor’s Note #tdsvoices
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I am sure we all remember the famous Imelda Marcos, first lady of the Philippines back in 1965 whose opulence was evident in her love for shoes; all 2,700 of them. At present, her shoes are in a Shoe Museum...
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Can You Be A Commercial Success Without Being A Creative Sell-out?
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  https://www.youtube.com/watch?v=R6y9uUSDcZI “The best design is accountable, delivering both creatively and commercially. That’s the very essence of effective design.” That’s how The Design Business Association in the UK summed up successful design today. But hang on, didn’t you become a...
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Between the Seams: What it Costs to be in the Business of Fashion
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From afar, fashion looks like glitz and glamour. What with all the Travel, celebrities, and the element of it being a creative expression outlet. We can see why it’s tempting to take the plunge and start your own fashion brand. ...
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Stock Take July Series - The Desings Studio connecting you to fashion and design in Kenya
Stock Take July Series
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Editor's Note_____________ This month we take stock of how far we have come, the lessons learnt and remembering that in this industry, no one is alone.  After 2 years and 9 months of being in existence (who is counting :)), TDS...
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Bei ya kuongea: The second-hand impact on the Fashion Industry
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Mitumba or mtush. There was a time no one in their fashionably acclimatized mind would EVER admit that they got their clothes by standing in a heap of second hand clothes in an open air flea market. It was ‘this...
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Branding Kenya Fashion Hub June Series Editors Note
Branding Kenya as a Fashion Hub – June Series
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Editor's Note_____________ This month we look into how to brand Kenya as a fashion destination and the lessons we can learn from other countries. What does it mean for a country to be deemed a fashion destination? Fashion hubs like Dubai...
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Fashion Blogging – what exactly is it anyway?
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I know what you’re thinking. This blog post is pointless since you already know exactly what fashion blogging is. But do you? At face value, fashion blogging appears to be a white canvas website that has pretty pictures, tips on...
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Fashion is a business; think like an entrepreneur #Business Talk #TDSvoices
Fashion is a business; think like an entrepreneur
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There seems to be a misconception about fashion. Fashion is more than just glamour, glitz and who wore it best on the red carpet. Fashion is a multibillion-dollar industry that has significant influence on the economical and societal aspect of...
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Fashion is ultimately a Business: October Business Talk series #BusinessTalk Chapter One
Fashion is ultimately a Business: October Business Talk series #BusinessTalk
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Author: Wanjiku N. M | Editor and Founder of TDS | Twitter: @WanjikuNM ____________ We had so much fun last month gathering stories from around this continent on our Africa Speaks Series. From the artistic photographs of Nairobi at night from Nairobi...
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Wambui Mukenyi on Working Smart in the Business of Fashion
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“Its been a learning curve ever since and we are still learning” says Wambui Mukenyi. Initially trained as an accountant, her love for fashion took her on a new path. “I love fashion. All of it, the stress and the...
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