Hermes

Fighting the Fakes: How Luxury Combats The Counterfeit Threat
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Every great story has a nemesis. Batman has the Joker, Mufasa from the Lion King had his brother Scar, and Jack from the Titanic had Rose and her inability to share a plank (NO, we won’t let this go). So,...
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The Anti-Laws Part I: Because Luxury Has Its Own Marketing Rules
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Pull up a seat and throw out your book on traditional laws of marketing. Because, if you’re about the luxury game, there’s a new rulebook you need to play by.  Thanks to the anthropological, sociological and historical bases of luxury,...
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Hallmarks of Luxury: What Makes It Tick & What Doesn’t
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If we rounded up every style icon to date and asked them to define luxury, we’d have: Catchphrases for days Very varied opinions That’s partly because luxury is such a multifaceted and complex subject. It’s an idiosyncratic topic that will...
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The Definition of Luxury With A Side Of History
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The term ‘Luxury’ easily conjures up images of opulence and exclusivity. But when asked to define it, experts and influencers can’t seem to come to a consensus of what the official narrative is supposed to be. The dictionary definitions tend...
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Editor’s Note – The Luxury Series – Jan/Feb 2018
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Happy New Year TDS Family! We truly hope that it is starting off well and that you are ready to take 2018 and crush it! (so to speak) :) When someone says this or that is luxury, we automatically equate...
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Wearable Tech x Fashion Luxury
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Why choose between luxe fashions and smart, functional wear when you can have both? Just like a chef will always insist that everything plated should enhance a dish, we’re in the era where having a quality product isn’t enough. We...
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Business Model Framework: choosing your business model #Business Talk #TDSvoices
Business Model Framework: choosing your business model
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An important decision that you will have to address as you start up your fashion business is choosing your business model. Different types of fashion business models suit different types of businesses. Generally speaking, a business is what you do,...
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The Next Level in Luxury: Personalization of the Luxury Object
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Author: Maryanne Njeri Maina | An MBA student in Luxury Brand Management at HEC School of Management in Paris – Twitter: @njerimaina. E: laluxeuniverse@gmail.com __________________________ When an individual enters into the universe of luxury and starts purchasing objects such as apparel, majority...
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