Business

Newcomers Series – New kids on the block – Editor’s Note

by The Designers Studio|16 July 201816 July 2018|Business, Design, Fashion

Is this really Kenyan? One of the many frequent questions we get in the store that we are most proud of. Why? Because we get to change the perception of what a Kenyan designer is and when we keep uncovering...

The Anti-Laws Part II: Advertising, Pricing & Why Luxury Shouldn’t Sell

by Natalie Kimani|25 January 201825 January 2018|Business, Fashion

However way you slice it, luxury plays a function in social stratification. It’s this sociological dimension that makes traditional marketing techniques detrimental for luxury brands and goods. From the first phase of Anti-laws we discussed in the previous posts, we...

Fashion Business THIS BUSINESS WE CALL FASHION – Business Series (May-June)

Editor’s Note – Business Series (May-June)

by The Designers Studio|02 May 201702 May 2017|Business, Fashion

Editor's Note There really isn’t a need to reiterate what we said before about fashion being a business but hey, one more time wont hurt. I recall moderating a talk for HEVA Fund, “Finance for the Creative Sector” and our...

The COO Effect

by Natalie Kimani|22 June 201621 October 2016|Business, Opinion

What is in a name? In the fashion industry it could mean the gain or loss of relevant customers. A simple thing like a country’s name has a complex connotation to it. Utter that one word and the listener has...

Steps towards becoming a professional make-up artist

by The Designers Studio|24 November 201521 October 2016|Beauty, Business

For many, being a make-up artist seems like an easy and fun occupation. While, the fun part might be true, there is nothing easy about building yourself up as a go-to make-up artist. One can spend up to ten years...