Deola Sagoe

ASO OKE: The Prestigious ‘Top Cloth’ Made In Nigeria

by Natalie Kimani|18 January 201924 September 2019|Design, Fashion

Aso-Oke, the Nigerian loom-woven textile transcends the runway and is sewn into the fabric of society

ADIRE: The Blue Blood Tie-Dye Textile, Made In Nigeria

by Natalie Kimani|03 December 201803 December 2018|Fashion, Features

Adire is a traditional textile craft made and worn by the Yoruba people of Nigeria. Derived from the Yoruba words, adi (to tie) and re (to dye), Adire means tie and dye. The original versions were indigo-dyed and decorated with...

House of Deola: Couture Royale Made in Nigeria

by Natalie Kimani|15 February 201815 February 2018|Design, Fashion

It’s no doubt the world is currently experiencing ‘Black Panther’ fever. As the stars of the movie took to the ‘purple carpet’ for the world premiere on January 29, Nigerian actress - Sope Aluko – was spotted donning a Deola...

Stylistic identity

by The Designers Studio|16 October 201521 October 2016|Business

Stylistic identity, like branding, is a powerful tool that is vital for differentiation and for preventing imitation from other competitors. Branding encompasses stylistic identity, which includes stylistic and aesthetic codes of a brand, ranging from colors, products and apparel. Even...

Fashion is a business; think like an entrepreneur

by The Designers Studio|06 October 201521 October 2016|Business

There seems to be a misconception about fashion. Fashion is more than just glamour, glitz and who wore it best on the red carpet. Fashion is a multibillion-dollar industry that has significant influence on the economical and societal aspect of...

Fashion designer Deola Sagoe to feature in Al Jazeera’s “My Nigeria”

by The Designers Studio|09 September 201521 October 2016|Africa Feature, Fashion

If there is one African fashion designer who has caught the attention of the international world of fashion, it is Deola Sagoe. This internationally acclaimed Nigerian designer has been in the fashion game for around 25 years and continues to...