Adire is a traditional textile craft made and worn by the Yoruba people of Nigeria. Derived from the Yoruba words, adi (to tie) and re (to dye), Adire means tie and dye. The original versions were indigo-dyed and decorated with...
It’s no doubt the world is currently experiencing ‘Black Panther’ fever. As the stars of the movie took to the ‘purple carpet’ for the world premiere on January 29, Nigerian actress - Sope Aluko – was spotted donning a Deola...
Stylistic identity, like branding, is a powerful tool that is vital for differentiation and for preventing imitation from other competitors. Branding encompasses stylistic identity, which includes stylistic and aesthetic codes of a brand, ranging from colors, products and apparel. Even...
There seems to be a misconception about fashion. Fashion is more than just glamour, glitz and who wore it best on the red carpet. Fashion is a multibillion-dollar industry that has significant influence on the economical and societal aspect of...
If there is one African fashion designer who has caught the attention of the international world of fashion, it is Deola Sagoe. This internationally acclaimed Nigerian designer has been in the fashion game for around 25 years and continues to...
The Designers Studio connects you to the world of Fashion & Design in Kenya.
Inspired to create accessibility and knowledge of the Kenyan fashion brands, TDS was created to search, tell their story and bring them closer to the consumer. TDS sell a lifestyle, a story and shift in mentality.