Marketing

The Anti-Laws Part II: Advertising, Pricing & Why Luxury Shouldn’t Sell

by Natalie Kimani|25 January 201825 January 2018|Business, Fashion

However way you slice it, luxury plays a function in social stratification. It’s this sociological dimension that makes traditional marketing techniques detrimental for luxury brands and goods. From the first phase of Anti-laws we discussed in the previous posts, we...

Marketing your fashion brand

by The Designers Studio|28 October 201521 October 2016|Business

Fashion is a competitive industry; having great prices and unique products is just the start. What ultimately pushes your business to success is your marketing strategy. Generally, fashion marketing is pushing your products by using coordinated elements such as advertising,...