Target Market

Athleisure Appeal: Why Comfort Got The Couture Treatment
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In 2016, Nike CEO - Mark Parker -  made a bold declaration that “Leggings are the new denim”. And who can discredit that fact? Somehow this style paradox, that combines relaxation and activity, has become popular across the board. Everyone from...
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Can You Be A Commercial Success Without Being A Creative Sell-out?
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  https://www.youtube.com/watch?v=R6y9uUSDcZI “The best design is accountable, delivering both creatively and commercially. That’s the very essence of effective design.” That’s how The Design Business Association in the UK summed up successful design today. But hang on, didn’t you become a...
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Know Your Audience: How to Identify your Fashion Target Market
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Tell it on the mountains, your product has arrived! But who are you telling exactly? If your answer usually sounds like ‘it’s for women between 18 and 50 who’s part of the middle or upper class’ we’ve got some work...
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