Business

Steps towards becoming a professional make-up artist #MakeUpArtist #TDSvoices
Steps towards becoming a professional make-up artist
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For many, being a make-up artist seems like an easy and fun occupation. While, the fun part might be true, there is nothing easy about building yourself up as a go-to make-up artist. One can spend up to ten years...
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Vlogging: YouTube Make-Up Artists #MakeUpArtist #TDSvoices
Vlogging: YouTube Make-Up Artists
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Over the years YouTube has become an intensely popular platform for both the young and the old. In fact, it the second most popular search engine, which means that it can offer various opportunities for businesses and individuals who utilize...
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A quick introduction to the make-up artist #Business Talk #TDSvoices
A quick introduction to the make-up artist
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Contrary to what one might believe, being a makeup artist is more than just a hobby and it can be turned into a hugely successful and satisfying career. The importance of a makeup artist is often seen as they are...
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Fashion for Good $Business Talk #TDSvoices
Fashion for Good
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Fashion is more than just a business, it can cause changes in social, environmental, economic and political landscapes. The importance of fashion cannot be underestimated as it has great influence on the modern world, especially on the youth and how...
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Marketing your fashion brand #Business Talk #TDSvoices
Marketing your fashion brand
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Fashion is a competitive industry; having great prices and unique products is just the start. What ultimately pushes your business to success is your marketing strategy. Generally, fashion marketing is pushing your products by using coordinated elements such as advertising,...
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Consumers: understanding and knowing your costumers #Business Talk #TDSvoices
Consumers: understanding and knowing your customers
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The overarching rule for every successful business lies in the understanding of its consumers. No matter how exceptional your products are, if you have not defined your target consumers or studied their needs and targeted them appropriately in your marketing,...
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Pricing: Strategies and justification #Business Talk #TDSvoices
Pricing: Strategies and justification
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One of the most challenging areas in setting up a fashion business is determining the right marketable prices for your goods. Fair and effective prices are ones that can be justified based on the quality of goods being sold, your...
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Value Chain: Design and Development #Business Talk #TDSvoices
Value Chain: Design and Development
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As a way of analyzing your fashion business's capability of being efficient and sustainable as well as competitive, you must look at your business value chain. A value chain is the full range of activities like design, production, marketing and...
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Business calendars: scheduling and planning #Business Talk #TDSvoices
Business calendars: scheduling and planning
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A calendar is more than just a list of dates and events and in many fashion businesses, calendars are integral in structure and operations. Depending on what you do, calendars have a variety of uses and significance being essential in...
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Stylistic identity #Business Talk #TDSvoices
Stylistic identity
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Stylistic identity, like branding, is a powerful tool that is vital for differentiation and for preventing imitation from other competitors. Branding encompasses stylistic identity, which includes stylistic and aesthetic codes of a brand, ranging from colors, products and apparel. Even...
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Fashion Brandiing 101 #Business Talk #TDSvoices
Fashion Branding 101
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How important do you think branding is? To answer that, think of C­alvin Klein, Puma, Nike, Levi's and Gucci; do they all create an image in your head? Branding is essential and can propel your business to unfathomable success if...
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Choosing a business name; tips and guidelines #Business Talk #TDSvoices
Choosing a business name; tips and guidelines
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Surprisingly, one thing that might drive you out of your mind as you plan out your fashion business is your business name. Choosing a business name is vital to the success of a business and can be quite stressful. Don't...
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Business Model Framework: choosing your business model #Business Talk #TDSvoices
Business Model Framework: choosing your business model
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An important decision that you will have to address as you start up your fashion business is choosing your business model. Different types of fashion business models suit different types of businesses. Generally speaking, a business is what you do,...
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