Business

The Imitation Game: Could Counterfeits Be A Good Thing For Luxury?
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Two years before we were all wrapped up in the panic of Y2K, The Federal Bureau of Investigation (FBI) made a prediction. Counterfeiting would become THE crime of the 21st Century. Two decades later and the knock off industry is...
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The Anti-Laws Part III: The Last 8 Luxury Marketing Rules
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There’s nothing normal or typical about luxury. They intentionally take it to an extreme that invokes desire and dreams. Part II of the anti-laws finally explained why luxury hides their price tags, gradually raise their prices and will never coax...
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The Anti-Laws Part II: Advertising, Pricing & Why Luxury Shouldn’t Sell
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However way you slice it, luxury plays a function in social stratification. It’s this sociological dimension that makes traditional marketing techniques detrimental for luxury brands and goods. From the first phase of Anti-laws we discussed in the previous posts, we...
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Hallmarks of Luxury: What Makes It Tick & What Doesn’t
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If we rounded up every style icon to date and asked them to define luxury, we’d have: Catchphrases for days Very varied opinions That’s partly because luxury is such a multifaceted and complex subject. It’s an idiosyncratic topic that will...
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The Definition of Luxury With A Side Of History
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The term ‘Luxury’ easily conjures up images of opulence and exclusivity. But when asked to define it, experts and influencers can’t seem to come to a consensus of what the official narrative is supposed to be. The dictionary definitions tend...
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DEAR RAE: The Sophisticated Jewellery & Journey of Karin Rae Matthee
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What were you doing when you were 10 years old? Many little girls may have been playing with dolls or riding bikes. Karin Rae Matthee, who was born and brought up in Cape Town, was learning how to work with...
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On Display: Visual Merchandising Tips That Get Your Jewellery Noticed
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There’s something magical about executing a concept to completion. To finally have a physical manifestation of jewellery line that you can show to the world. But how do you ensure that they actually see it? Whether you already have your...
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The Future of Footwear: What’s next in the Sole Game?
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USD430 billion; that’s how much the Global footwear market is estimated to be worth by 2024. The men’s formal shoe market alone is set to reach $9,881 million by 2022, according to Allied Market Research. However, what elements and trends...
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MONAA: How Traditional Slippers Led to a Luxury Footwear Label
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Three Continents. Two Sisters. One Vision. MONAA is a footwear label that was started in 2013 by German-born Ghanaian sisters, Nana and Afua Dabanka. Their vision; to pay homage to their Ashanti heritage though their sandals that are handmade by...
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Innovation Fridays: SolePower Smart Boots Putting the Force at your Feet
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https://youtu.be/LYZeUXYlPic These aren’t your typical light-up shoes. Hahna Alexander is on a mission to create ‘unplugged tech that never dies’. It just so happens to be housed in a pair of shoes. SolePower, which she originally founded in 2012 with...
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ECO-SHOES GHANA: Changing Social Perception One Pair at a Time
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Fashion is often used as a platform for social commentary and change. While many designers start by building their brand name and then branching into a form of CSR (corporate social responsibility), Mable Suglo from Ghana chose to do it...
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HESEY DESIGNS: Nigerian Brand that Made Shoes For Richard Branson
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It's difficult to follow your dream. It's a tragedy not to. ~Ralph Martson N10,000. That’s all the start-up capital Eseoghene Odiete (aka Ese) had to launch her fashion brand, Hesey Designs, in 2013. Don’t let the zeros fool you though....
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MATSIDISO: Shoes for the Liberated, Made in South Africa
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Cape Town based label, Matsidiso (pronounced Mat-see-dee-so), is one of the newest kids on the shoe block. Founder, Jinae Niles, launched the women’s shoe and accessories brand that fuses African influences with modern elements in May 2017. Despite not having...
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Oliberté: The World’s First Fair Trade Certified Footwear Made In Ethiopia
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Tal Dehtiar is the man responsible for the world’s first Fair Trade Certified footwear brand. The Canadian, with an MBA from Hamilton’s McMaster University, had always wanted to create an internationally successful and socially conscious product made in Africa. He...
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