Sara Karay- Earth, Wind, Fire and Water: Inspired by the natural elements

Sarakaray is a Kenyan based luxury clothing/fashion brand that is bold, exquisite, out of the box and high end. Launched in 2012, she set out to revolutionize the Kenyan fashion industry. Sarakaray blends bold, extravagant prints with subtle hues; and transforms them into sexy, feminine and chic attire. The Sarakaray collections are based off the elements: EARTH, AIR, FIRE & WATER. With a strong eye for tailoring and fit, the clothing line aims to create outfits that compliment every size. Sarakaray believes that every figure can look good in a custom made outfit at the hand of a creative designer.


Sara Karay is a 22 year old, 4th year student at the United States International University (Nairobi, Kenya) studying International Business Administration and Marketing. Self taught designer Sara Karay officially launched her 1st collection at her own event at the Hilton Hotel, Nairobi, Kenya. She bases her collections off the 4 elements of nature; Earth, Air, Fire & Water. Her style can be described as young urban runway to street inspired.

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Having just showcased her collection in Singapore, listen to what Sara Karay had to say on NTV Live AM on 10 March 2014 below.

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