When you think of A A K S, you think weaving, comfort and bright colors. Here is a ‘weaved bag’ that takes these traditional cultural bags to a higher luxurious level. Making Africa and representing, in a beautiful manner, what this continent has to offer is Akosua Afriyie-Kumi from Ghana with her brand A A K S. This was Akosua’s way of introducing the world to her favourite weaving techniques done by the women in Ghana whilst creating sustainable job opportunities.
These bags are handcrafted in Bolgatanga, the design philosophy of the brand is a combination of thought, design, craftsmanship, authenticity and ethical production. Characterized by the vibrant colors, each collection is created uniquely to tell a different story through detail, color and shape. In addition to these elements, Akosua is keenly involved in every step and process in the creation of the brand to ensure that the story and spirit are aligned and worthy of the A A K S stamp.
Through every element showcasing her brand, be it her website, social media and her campaign images, the color and vibrancy resonates throughout with keen attention to simplicity in design and powerful consistent storytelling.
So how do these bags come about? The bags are woven incorporating raffia and leather taking about a week to complete one piece. “Made by hand each bag bears the finger prints of the person who fashioned it and we add a signature tag to prove authenticity. We strive for beauty and individuality in each product and natural variations in texture and colour forms part of our designs.”
Akosua is a Ghanaian native with a Fashion degree, an impressive resume in the industry and now owner of her own brand. She is based in Ghana and travels for work between Cape Town, London, Bolgatanga and Europe. Since launching early this year, A A K S has been shortlisted as an emerging designer from Africa by Vogue Italia and featured by acclaimed magazines such as Elle Decoration South Africa stocking in over 20 stores worldwide.
Take a look at her collection and see why Akosua is one to watch next year.